A look at the epic battle for market share, that started between Smith's and Golden Wonder, and ended with one brand dominating still to this day.
Again, I've watched this series completely out of order, but this one, must rank as the most interesting, and not just because crisps, are for me the best snack of all, but because of the ferocity of competition.
Definitely the most competitive business tactics so far, we've seen the likes of Cadbury's, Boots and McDonald's all vying for market share, what Walkers did here, was go for all our annihilation.
The trouble is every other brand of crisp just wasn't Walkers, even now they are streets ahead of the competition, and if competition existed, they just bought them out. I don't actually eat crisps anymore, but the family still do, and the cupboards house only Walkers.
Nice to see the adverts with Gary and Gazza, it's just a shame they they didn't look at some of the Gourmet brands that exist, the posh crisps as it were.
Very interesting, 9/10.
Again, I've watched this series completely out of order, but this one, must rank as the most interesting, and not just because crisps, are for me the best snack of all, but because of the ferocity of competition.
Definitely the most competitive business tactics so far, we've seen the likes of Cadbury's, Boots and McDonald's all vying for market share, what Walkers did here, was go for all our annihilation.
The trouble is every other brand of crisp just wasn't Walkers, even now they are streets ahead of the competition, and if competition existed, they just bought them out. I don't actually eat crisps anymore, but the family still do, and the cupboards house only Walkers.
Nice to see the adverts with Gary and Gazza, it's just a shame they they didn't look at some of the Gourmet brands that exist, the posh crisps as it were.
Very interesting, 9/10.