My guess is this started as an idea to make a parody Hallmark romcom, with the male romantic lead a down-on his luck writer for a Hallmark-type greeting card company.
The Hallmark template is all there, a competition opens the way for a guy who has lost his job to regain his mojo, get the girl... Problem is Bob Odenkirk, who turns this into yet another Breaking Bad spinoff.
He plays his usual role of Saul, but even tougher, which is extremely unlikely for a guy who is supposed to be a nebbish greeting card writer.
The greeting card owners are thugs who make the druglords in Breaking Bad look like choir boys.
None of the saccharine which makes Hallmark movies so easy to poke fun at survived this mess. The ending where the "good guy" wins the contest struck me that the director suddenly remembered there was some plot originally which he'd forgotten.
The Hallmark template is all there, a competition opens the way for a guy who has lost his job to regain his mojo, get the girl... Problem is Bob Odenkirk, who turns this into yet another Breaking Bad spinoff.
He plays his usual role of Saul, but even tougher, which is extremely unlikely for a guy who is supposed to be a nebbish greeting card writer.
The greeting card owners are thugs who make the druglords in Breaking Bad look like choir boys.
None of the saccharine which makes Hallmark movies so easy to poke fun at survived this mess. The ending where the "good guy" wins the contest struck me that the director suddenly remembered there was some plot originally which he'd forgotten.