Normally these romantic comedies have the typical storyline: boy meets girl, girl plays hard to get, boy/girl fall in love, boy/girl split up and boy wins the girl, roll the credits. But this movie tries to explain the storyline from a marketing perspective which is fresh and doesn't carry the typical romantic comedy storyline. This makes the movie a 7 out of 10. But the shortcoming is mixing a realistic boy with a unrealistic girl which it normally would never take place in a romantic comedy, but I suppose that's where the movie tries to make its point about the marketed relationship. Much respect to Amber Heard for making six as believable as possible.