2/10
Disappointing
26 November 2013
Warning: Spoilers
I am an avid documentary watcher, and I had heard good things about this movie, so I went into it expecting something far greater than what was actually delivered.

Ironically that made this movie much like the political campaign it explored - a lot of hype, but very little substance.

There are some technical issues with this documentary (like the very obvious use of ADR questions), but ultimately it falls down because of the fact that it presents a premise that really doesn't have a lot of merit.

Effectively this film tries to blame the US political marketing firm for the violence and unrest that followed after their candidate won the Bolivian election.

I'm not from the US, and I'm no fan of political spin doctors, but at the end of the day, it's quite absurd to try and blame the campaign strategists for the leadership failings of the man who they were paid to see elected into office.

At the end of the day this documentary completely fails to explore the fact that the other two candidates in this election almost certainly had their own campaign advisers proposing similar PR strategies to give them the edge on the campaign trail.

In the end this documentary felt a little unbalanced, and a little bit pointless, in the sense that it didn't really offer much in the way of deep insight into the election in which this campaign unfolded.
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