Syrup is a clever piece of film based on Max Barry's blacker than black novel about modern business where saying Wharton and Harvard is more important than effort and hard work. In a world where brand image is everything, everything is up for grabs.
Shiloh Frenandez plays Scat, a guy with dreams but lacking the killer instinct, that is supplied by 6, a platinum blonde who lives for marketing, well-played by Amber Heard - together they look to make a new soft drink and get involved in the ludicrously lucrative world of inter-office politics and global marketing.
This is good solid satire that just about has enough self-knowing irony to cock a snoot at what it's meant to be doing - and we, as the audience are gullible to be fooled and wise enough to know the fun is being fooled.
All in all this is a well-made and well-packaged film that doesn't quite get to the heart of the novel - but it's fun and funny and appeals to the post-hipster too cool for school in all of us.
Shiloh Frenandez plays Scat, a guy with dreams but lacking the killer instinct, that is supplied by 6, a platinum blonde who lives for marketing, well-played by Amber Heard - together they look to make a new soft drink and get involved in the ludicrously lucrative world of inter-office politics and global marketing.
This is good solid satire that just about has enough self-knowing irony to cock a snoot at what it's meant to be doing - and we, as the audience are gullible to be fooled and wise enough to know the fun is being fooled.
All in all this is a well-made and well-packaged film that doesn't quite get to the heart of the novel - but it's fun and funny and appeals to the post-hipster too cool for school in all of us.