Adaptation of Harold Robbins' bestseller, about an egomaniacal Howard Hughes-like tycoon into airplanes, making movies and womanizing, comes to the screen without too much timidity; however, this "adult entertainment" is full of grown-ups acting like spoiled children (it isn't so much a Tinsel Town wallow as it is a bubbling cauldron of reckless immaturity), resulting in a camp melodrama that you can't tear yourself away from. George Peppard is the stony-faced tyrant who runs (and sometimes ruins) the lives of everyone in his path, and his plastic-formula panic is nearly funny; Elizabeth Ashley is the good girl he marries; Alan Ladd (in his final bow) is a faded cowboy star; Carroll Baker and Martha Hyer are lookalike starlets; Robert Cummings is a smarmy agent; Martin Balsam is a studio mogul on his way out. The whole tatty enterprise smacks of artificiality, with ugly sets and ridiculous character brawls, and yet one watches nearly hypnotized by the scandal sheet-styled, B-movie glamor. **1/2 from ****