For anyone fascinated with wealth of the inherited kind, this is a sweet treat. The profiles of dozen or so 18-23 year-olds is a bell curve of character and temperament, indulgence and insight. Most of these kids are pretty clear that they differ from the masses, and they use this to their advantage. Less clear is their genuine understanding of these differences, and an awareness of and/or search for meaning beyond money. Exceptions perhaps are Ivanka Trump and Josiah Hornblower: both come across as more grounded and substantial than their peers. Surprisingly, actual footage of over-consumption was spare; Johnson let his subjects' words, habits and surroundings convey this: big houses, expensive clothes; signature stores, $800 bar bills; exclusive schools.
There are some choice moments of men-behaving-badly that are worth mentioning: Weil's petulance (which competed with his arrogance) and his endearing use of the word "bitch" to describe a prospective mate spoke volumes about his character. Cody Franchettis' self-described appetite for "book-pussy-book" was a great map to his Codyworld.
The interaction between Johnson and his father was interesting but all too brief. Perhaps a good sequel to Born Rich would be Raised Rich, or how to parent a rich kid.
In all, this was 75-minutes well spent; in his search for a career, Jamie Johnson would do well to pursue film.
There are some choice moments of men-behaving-badly that are worth mentioning: Weil's petulance (which competed with his arrogance) and his endearing use of the word "bitch" to describe a prospective mate spoke volumes about his character. Cody Franchettis' self-described appetite for "book-pussy-book" was a great map to his Codyworld.
The interaction between Johnson and his father was interesting but all too brief. Perhaps a good sequel to Born Rich would be Raised Rich, or how to parent a rich kid.
In all, this was 75-minutes well spent; in his search for a career, Jamie Johnson would do well to pursue film.