Gad Saad is Professor of Marketing and Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and author of "The Evolutionary Bases of Consumption"... Read allGad Saad is Professor of Marketing and Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and author of "The Evolutionary Bases of Consumption" and "The Consuming Instinct".Gad Saad is Professor of Marketing and Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and author of "The Evolutionary Bases of Consumption" and "The Consuming Instinct".