- Lauren Elgood: [Talking to Nick] My mum brought me up alone. She was a cleaner. When I was a teenager, I asked if I could help out, because I needed some money. She told the people she worked for that I baked the best cakes. I don't know if they were the best, but they were pretty good. Soon, I was selling cakes to a bunch of different families. I must have become big-headed, going on about how great I was, because one day my mum explained that, if she ever stopped cleaning their houses, they'd stop buying my cakes. She explained that I wasn't actually selling cakes, I was selling charity for the cleaner's daughter. My cakes made my mum's customers feel like they were better people, generous and warm-hearted. But if she'd asked for even the smallest raise, they would've refused. Do you know what I learnt from that experience?
- [Nick shakes the head]
- Lauren Elgood: How to get what you want from people. Sometimes, you ask directly, they say no... You bake them a cake.