That’s all for the 2018 Winter Olympics in Pyeongchang. Before NBC signed off from South Korea, however, its Sports division had a parting gift for CBS and ABC: Yes, it was another TV ratings loss for “Celebrity Big Brother” and “The Bachelor.” NBC was first in ratings with a 2.1 rating/8 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 10.2 million, according to preliminary numbers. These fast national Nielsen figures are subject to adjustment, so for a better understanding of how the Closing Ceremony went, read our report with overnight numbers here. CBS and ABC...
- 2/26/2018
- by Tony Maglio
- The Wrap
At the halfway point of the Xxiii Winter Olympics, things are certainly feeling a little chilly for both Team USA and NBC. As last night's primetime coverage displayed even with the surprise silver in the short-track speedskating that John-Henry Krueger scored, both the medal count for America's athletes and the ratings for the broadcaster are struggling to gain traction in the PyeongChang games. Currently, Team USA is in sixth place with 10 overall medals, just behind…...
- 2/18/2018
- Deadline TV
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