10 celebrities live together in an Australian jungle camp, coping with a few creature comforts. Each contestant participates in challenges to secure additional food and treats for the group, but also to avoid being voted out by viewers during their stay, with the final episode's votes nominating who wins a series and become crowned as "Jungle King/Queen".
The series sees celebrities living in the jungle with few creature comforts and compete in various challenges to earn meals and other luxuries. Celebrities participating on the programme receive a donation to a charity they nominate, with the money raised from charges on voting via text, phone or interactive services.