Another advertising starring Dior's face Robert Pattinson ("Remember Me", "Twilight" franchise) and Camille Rowe. This one presents the couple having good moments while walking around New York; a rooftop, or moments of closeness inside doors and later on strolling around inside a crowded ballroom filled with classy and respectable senior citizens who feel envious of the young couple. As soundtrack the heavy rock n'roll of Led Zeppelin with "Whole Lotta Love" heats up things while well captured shots are on the foreground. The piece is directed by Romain Gavras, whose extensive resume includes music videos and other ads from brands such as Adidas, Louis Vitton and Yves Saint Laurent, so we have a master behind this masterful work.
I wasn't much impressed with the concept neither find it all too much appealing as an advertising in the sense of making audiences to want the fragance but Gavras made no mistakes here. Highpoint comes towards the conclusion when a old lady is picked by Pattinson to be his dancing partner and the woman is in pure ecstasy and joy with his company. A different director probably would make one of those nasty-looking men to drool and make advances towards the female model but...it's not the case here. 8/10
I wasn't much impressed with the concept neither find it all too much appealing as an advertising in the sense of making audiences to want the fragance but Gavras made no mistakes here. Highpoint comes towards the conclusion when a old lady is picked by Pattinson to be his dancing partner and the woman is in pure ecstasy and joy with his company. A different director probably would make one of those nasty-looking men to drool and make advances towards the female model but...it's not the case here. 8/10
