The "Go West" costumes were parodied in the video for their later 2006 single, "I'm with Stupid".
The single went to number two in the United Kingdom and number one in Germany; in both countries, it was Pet Shop Boys' biggest hit of the 1990s.
The original single version of the song, set for an earlier release in 1992 as a non-album single, was never used.
The single also reached #1 in Ireland, the last of the duo's four Irish #1 singles.
The music video was directed by Howard Greenhalgh.