Ryan Murphy stated that season 7 would not be shrouded in mystery like its predecessor and the theme was revealed in spring 2017.
Ally Mayfair-Richards Sarah Paulson and Ivy Mayfair-Richards Alison Pill house was also used as the Doyle Residence in the horror film Halloween (1978) where most of the films action took place. In addition to this, the Chang's residence across the street was also a key house in the same film.
At PaleyFest 2017, Ryan Murphy talked about how season 7 would revolve around the 2016 Presidential Election. The first episode will take place on election night.
Kathy Bates, Cuba Gooding Jr., Lily Rabe, André Holland, Denis O'Hare, Wes Bentley and Angela Bassett are no longer credited as series regulars.
In May of 2017, Ryan Murphy posted a promotional image for the seventh season of American Horror Story on his Instagram. The image was concept art of a creature resembling an elephant-mask wearing man, symbolic of the Republican party. The symbolism of the image contributes to the supposed political theme of the seventh instalment of the series, featuring the 2016 election between presidential candidates Hilary Clinton and Donald Trump, which ended in "horror" for some.