How a small Midlands underwear firm changed football Forever. In the era of bubble perms, glam rock and the three-day week a small textiles factory in Leicester shocked everyone when they won the contract as England's official kit supplier. Admiral Sportswear were true pioneers setting the template for today's multi-billion-pound industry of branded merchandise. 'Get Shirty' captures the moment when Britain moved from black and white into colour and footballers became superheroes.
—Paul Crompton and Andy Wells