By July 1994, Snapple had solidified its position as the fastest growing beverage company in the world and the second largest seller of single-serving juices. Although the company faced significant threats from large and powerful competitors, its record of introducing popular new products boded well for its future success. Kirshenbaum Bond + Partners created the campaign for the emerging EU and UK market. In an effort to create a more spontaneous feel,
Robert Firth was chosen to narrate these spots, and was off-camera during much of the filming, improvising with the actual business owners who were featured in the commercials.
—Anonymous