But not as much as you thought. Ford representative John Longden calls on a Ford dealership in England to make some suggestions about new and improved ways of managing sales, and to offer a friendly word or two about not having the place look like a pig sty.
Ford was certainly willing to spend money to make money. There's some real talent in this industrial short aimed solely at their dealers throughout Britain. John Longden was a respected actor, and a veteran of several Hitchcock movies; it was written by Sydney Box, who would become a well-known producer of movies, winning an Oscar for Best Original Screenplay with wife Muriel.