While it's ITV daytime rival 'This Morning' flounders trying to paper over the cracks of its now very broken foundations, 'The One Show' in comparison has won over viewers because of its familiarity.
We know what we're getting from it, there's never a hint of any issues behind the scenes, and it does what it does well.
Perhaps rather than trying to be nicey nicey when we know it's not, 'This Morning' should take a leaf out of 'The One Show' playbook.
It's certainly gone up in my estimations in recent times and long may the format continue in this classy and warm style moving forwards for the BBC.