Wed, Mar 17, 1999
Centred on a group of Polynesian surfers waiting for the perfect wave in Hawaii. As it arrives, the crashing waves turn into actual white horses. One by one, a surfer 'crashes out', leaving only one, who manages to conquer the gigantic wave. The others join him as they celebrate on the shore. The advert was inspired by Walter Crane's 1893 painting "Neptune's Horses". The text also draws inspiration from Herman Melville's novel Moby Dick, including the line "Ahab says, 'I don't care who you are, here's to your dream.'" (which does not actually appear in the novel).
Sat, May 16, 1998
This advert tells the story of Marco, an aging former Olympian swimmer who finished 4th place. He entertains the people of his local village in a race against the pouring of a pint. His brother says he is a hero and will never lose. The ad was shot in the Italian village of Monopoli and featured local villagers as extras.