Us video-on-demand service commissions series from Morgan Spurlock, Adrian Grenier and the Assassin's Creed creator
Us video-on-demand service Hulu has made its first ever TV network-style programming presentation to Us advertisers, unveiling original commissions from Morgan Spurlock, Entourage's Adrian Grenier and the creator of the popular video game franchise Assassin's Creed.
Hulu, the joint venture with partners including News Corporation, Disney and NBC Universal, has built its video streaming service on buying rights to exisiting TV shows but a 60% rise in revenue to $420m in 2011 has seen the company look to invest in its own content.
In its first appearance at the hugely important Us upfronts season, when TV broadcasters present new shows in New York and lock down billions of dollars in advertising deals, Hulu unveiled four new original commissions.
"We want you to think of us as a cable TV network, or a slice of the prime time,...
Us video-on-demand service Hulu has made its first ever TV network-style programming presentation to Us advertisers, unveiling original commissions from Morgan Spurlock, Entourage's Adrian Grenier and the creator of the popular video game franchise Assassin's Creed.
Hulu, the joint venture with partners including News Corporation, Disney and NBC Universal, has built its video streaming service on buying rights to exisiting TV shows but a 60% rise in revenue to $420m in 2011 has seen the company look to invest in its own content.
In its first appearance at the hugely important Us upfronts season, when TV broadcasters present new shows in New York and lock down billions of dollars in advertising deals, Hulu unveiled four new original commissions.
"We want you to think of us as a cable TV network, or a slice of the prime time,...
- 4/20/2012
- by Mark Sweney
- The Guardian - Film News
At its upfront presentation today, Hulu announced plans to add even more additional programming to its growing slate. Joining Morgan Spurlock's "A Day in the Life" (now in its second season), the scripted political series "Battleground" and Richard Linklater's upcoming "Up to Speed" will be several more new shows, the most prominent of which is the animated "The Awesomes," from "Saturday Night Live" writer and performer Seth Meyers and producer Michael Shoemaker. "The Awesomes," which has been bouncing around in development for a while now, from Syfy to MTV, will follow a group of superheroes who've seen better days, and who battle villains and media coverage in their fight to get back on the A-list, and has been greenlit for 2013. Also of interest amongst the new shows is "Don't Quit Your Daydream" from Adrian Grenier, adapted from the 2010 doc of the same name that he produced, featuring...
- 4/19/2012
- by Alison Willmore
- Indiewire
Today Hulu unveiled four new original series to a crowd of about 500 at their digital upfront, which took place at the Times Center in New York this morning. Part of the Digital Content NewFronts that kicked off this week, the Hulu upfront included several of the most prominent digital-ad buyers on Madison Avenue and executives from marketers like BMW. Here's a breakdown of the slate: The Awesomes, an animated series about comically flawed superheroes, from Saturday Night Live star Seth Meyers and Late Night with Jimmy Fallon producer Michael Shoemaker Don't Quit Your Daydream, a series about struggling musicians, from Entourage star Adrian Grenier We Got Next, a comedy based on friendships made on the basketball court from Kenya Barris from Are We There Yet?, Hale Rothstein from Everybody Hates Chris, and Danny Leiner from The Office Flow, a fantasy series from video game industry star Michael Wendschuh based around...
- 4/19/2012
- by Drew Baldwin
- Tubefilter.com
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