Final Sunday Am after 7:49Am post: Glass, like a horror movie, was front-loaded in regards to its $14.6M Saturday being down 9% from its $16M opening (which included previews). This is a different path from M. Night Shyamalan’s previous film Split which saw a 13% spike between the two days going from $14.6M to $16.5M.
This puts Glass at a 4-day that’s under $50M at $47M per Universal. Some think the Blumhouse/Bvi production can still hit $50M in four days which would be spot on at the low-end of Uni’s projections. We deep-dived in the previous update how rival major studios had high expectations for Glass as they saw a 4-day between $57M-$70M and avoided competing against the film. The problem here? Rivals and exhibitors were working off Split‘s gas, however, Universal always knew internally that the opening was well below that and tried to manage expectations.
This puts Glass at a 4-day that’s under $50M at $47M per Universal. Some think the Blumhouse/Bvi production can still hit $50M in four days which would be spot on at the low-end of Uni’s projections. We deep-dived in the previous update how rival major studios had high expectations for Glass as they saw a 4-day between $57M-$70M and avoided competing against the film. The problem here? Rivals and exhibitors were working off Split‘s gas, however, Universal always knew internally that the opening was well below that and tried to manage expectations.
- 1/20/2019
- by Anthony D'Alessandro
- Deadline Film + TV
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