This show referenced a couple horror movies by naming all the characters in the show after horror movie characters: The video director's name was Sam Loomis - also the name of Michael Meyer's psychiatrist in Halloween (1978) who was himself named for a character from Psycho (1960). Billy Cole the other band member is named the same as the main character from Fright Night (1985). Marine Sargeant Jack Burrell (Alice's husband) also shares the same name as Kevin Bacon's character in Friday the 13th (1980). Janitor Harry Cooper shares the same name as the main character from the original Night of the Living Dead (1968). Bob Simms shares the same name as Lynda's often referenced but never seen boyfriend, Bob Simms, in Halloween (1978). Tommy Doyle is the name of the drummer in the band. Tommy Doyle is also the name of the little boy Jamie Lee Curtis' character is baby sitting in Halloween (1978). During interrogation Mr. Loomis, mentions someone named Sally Hardesty. Sally Hardesty was the name of the main character in the The Texas Chain Saw Massacre (1974). The marine at the beginning is named Marine Sergeant Alice Hardy. The main character from Friday the 13th (1980) was named Alice Hardy. Rose Woodhouse, the female lead singer, is a shortened form of Rosemary Woodhouse, the main character from Rosemary's Baby (1968).
Patrick J. Adams is married to Troian Bellisario, who not only plays McGee's sister Sarah, but is Sean Murray's real-life stepsister.
Abby mentions three other times when she was as scared as when her lab was being secretly filmed. They were when her ex-boyfriend was stalking her in Bloodbath (2006) when her insane assistant, Chip, held her at knife point in Frame Up (2005) and when McGee's crazy fan put a gun to her head in Cover Story (2007)
The name 'Sam Loomis' is a popular name in the horror genre - specifically, it appears in Halloween (1978) and Psycho (1960).
In this case, the videos are uploaded to a video-hosting network, called CyberVid. It also contains other viral videos, among them Lonelygirl15 and "Numa Numa" boy. It is a clear reference to YouTube.