Joe traveled to Las Vegas with Director Charlie Snow on the eve of the grand reopening of the cities Casinos & hotels. Upon entering the desert oasis, the boys encountered a rarely experienced, completely vacant Las Vegas. Filming throughout the day and into the night, the downtown area of Freemont street began to fill up reaching capacity by the midnight opening.
While brainstorming concept ideas, Director Charlie Snow devised a brilliant plan to have fans from around the globe send in a video of them creating and displaying a personal message they wish to share with the world in these times of uncertainty.