This Heineken 'Spectre' (2015) campaign celebrated the seventh film of the Heineken official James Bond film franchise partnership, a relationship that began in 1997 with 'Tomorrow Never Dies'. In between, Heineken has also cross-promoted 'The World is Not Enough', 'Die Another Day', 'Casino Royale', 'Quantum of Solace', and 'Skyfall'.
Luna Park state that their idea was for a ''satellite...a high-tech interactive installation in shopping malls, so each visitor of could feel himself as a 007 agent and make a selfie from outer «space».''
Orbiting 350 miles above Earth, the Deimos-2 camera zoomed into the location to capture a spectacular bird's eye view. This aerial view was then boosted via a camera-relay to give a close-up image of each individual guest. Over 200 lucky VIPs, competition winners, partners and members of the media from around the world were then able to post this unique piece of history on social media.
Scott Larson, Chief Executive Officer at UrtheCast, said: "When Heineken approached us with the idea earlier this year, capturing a selfie from space was not something we'd ever attempted, but we were delighted to lend our technological expertise. This 'Spyfie' showcases the capabilities of Deimos-2 in a truly original way, and highlights precisely what our camera and web technology provides tools for change and creative collaboration."
Official publicity from Luna Park stated that the project required ''7 weeks of 24/7 work'' where ''7 satellites were installed in 7 shopping malls in 3 major Russian cities'' with ''53 000 #spyfie selfies done'' in total with approximately ''80 #spyfie selfies each hour'' utilizing the resources of ''0 promo personnel''.