The song version heard in this television commercial, Pink's "Get the Party Started" covered by singer Shirley Bassey, was later used for the opening titles sequence for the partially James Bond spoof family movie 'Cats & Dogs: The Revenge of Kitty Galore' (2010). That movie's title featured the character name of Kitty Galore which was a parody of the character Pussy Galore from 'Goldfinger' (1964) of whose title song was sung by Bassey.
This James Bond themed television commercial world premiered on 6th November 20016 which was just under a week or six days prior to the UK world premiere of the then new James Bond film 'Casino Royale' (2006) starring Daniel Craig as James Bond for the first time.
This television commercial has been attributed in partially reviving the career of singer Shirley Bassey.
The name of the novel which is seen being read by Noémie Lenoir during this television commercial was "Tinker Tailor Soldier Spy" (1974) by John le Carré. A feature film version of the book, 'Tinker, Tailor, Soldier, Spy' (2011), would be made and first released about five years later. The most recent filmed version of a John le Carré novel at that time in 2006 had been 'The Constant Gardner' (2005) which starred Rachel Weisz, who is married to Daniel Craig, and Ralph Fiennes, who has portrayed M in the official James Bond series since 'Skyfall' (2012).
This television commercial was part of the 2006 Christmas campaign for UK department store Marks and Spencer entitled "From M&S with Love".