The Heineken television commercial tie-in with 'Quantum of Solace' (2008) featured actual movie sets and scenes from the film and this included a footage of Daniel Craig as James Bond.
The first James Bond Heineken television tie-in commercial featuring actor Daniel Craig, a tie-in with 'Quantum of Solace' (2008), was called "Enter the World of Bond" (2008). This would later be followed by Heinken Bond TV ads for 'Skyfall' (2012) - "Crack the Case", 'Spectre' (2015) - "The Chase", and 'No Time to Die' (2020) - "Daniel Craig vs James Bond".
'Quantum of Solace' (2008) was the fifth consecutive James Bond movie to have an associated Heineken television ad tie-in commercial which is entitled "Enter the World of Bond" (2008).
As reported by ABN Newswire, "Heineken worked closely with photographer, Gregg Williams, and the 'Quantum of Solace' [2008] make-up artists, stylists, costume and production departments, to ensure the campaign remained true and authentic to the world of James Bond".
Olga Kurylenko, who played Camille Montes in 'Quantum of Solace', said of the Heineken TV tie-in commercial in which she stars: "I am delighted to support Heineken's global 'Quantum of Solace' marketing campaign. Heineken has done a great job in making James Bond, Camille and the world of Bond connect with their iconic international brand."