How do you stand out from the glut of cooking contest shows on TV? Not by directing your judges and contestants to resort to a low common denominator of overblown, cartonnish, childish, saccharine expressions and rhetoric. It's annoying and most seriously, demeaning to all involved and their well taught and hard won creations. The editing reinforces this unrefined treacle with jump cuts that turn the participant's reactions into sterotypes. For example, take the overcute exceessively repeated «snap» test for well-tempered chocolate. Anna Olsen is the only one of the three judges who manages to speak consistently in genuine, learned, communicative, measured tones. I urge the creators of the show to relax and tamp down the phoney feel of their final product.