How to Look Good Naked looks pretty good in Lifetime's view.
Naked, an unscripted series in which Carson Kressley teaches women of all sizes to love their bodies, became the female-targeted network's most-watched reality series premiere ever in the key adult demographics of 18-49 (868,000 viewers) and 18-34 (449,000) as well as among women 18-34 (344,000).
Overall, Naked averaged 1.8 million total viewers in its debut at 9 p.m. Friday, according to Nielsen Media Research.
By comparison, Lifetime's now-defunct unscripted series Cheerleader Nation -- which, like Naked, received a big promotional push -- debuted to 1.6 million viewers on a Sunday (March 12, 2006) and drew only 779,000 viewers when it moved to Fridays after three airings. Naked also improved on Nation's premiere numbers in 18-49 (858,000), 18-34 (403,000) and women 18-34 (291,000).
Following Naked were the premieres of the matchmaking series Matched in Manhattan (9:30 p.m.) and the party-planning programs Top This Party: Orange County (10 p.m.) and Top This Party: Las Vegas (10:30 p.m.). None of the three matched Naked's numbers, but Lifetime said they all improved on the network's women 18-34 performance by at least double-digit percentages compared with the same time periods a year ago.
Naked, an unscripted series in which Carson Kressley teaches women of all sizes to love their bodies, became the female-targeted network's most-watched reality series premiere ever in the key adult demographics of 18-49 (868,000 viewers) and 18-34 (449,000) as well as among women 18-34 (344,000).
Overall, Naked averaged 1.8 million total viewers in its debut at 9 p.m. Friday, according to Nielsen Media Research.
By comparison, Lifetime's now-defunct unscripted series Cheerleader Nation -- which, like Naked, received a big promotional push -- debuted to 1.6 million viewers on a Sunday (March 12, 2006) and drew only 779,000 viewers when it moved to Fridays after three airings. Naked also improved on Nation's premiere numbers in 18-49 (858,000), 18-34 (403,000) and women 18-34 (291,000).
Following Naked were the premieres of the matchmaking series Matched in Manhattan (9:30 p.m.) and the party-planning programs Top This Party: Orange County (10 p.m.) and Top This Party: Las Vegas (10:30 p.m.). None of the three matched Naked's numbers, but Lifetime said they all improved on the network's women 18-34 performance by at least double-digit percentages compared with the same time periods a year ago.
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