Documentaries are all about the subjects, or people in this case, they focus on. Good people, good documentary. Boring people, boring documentary. In this case, the subject of the film carries the picture from beginning to end, and you just never know what he's gonna do next.
This is a well shot and well edited documentary. The score is very very good as well. This film sheds light on how our two (US and Mexico) societies view relationships through the eyes of several participants, both on the Mexican (women looking for American husbands) side, and the US (men looking for Mexican wives) side.
Ivan, the star of the movie, is very entertaining as the Cowboy del Amor. At times you go from hating him, to liking him, to feeling sorry for him, all, it seems, in the span of a few minutes. He tries his best to hook up American men ("gringos" as he prefers) to Mexican women, for marriage (he's not running a whorehouse as he states emphatically). His "Ivanisms" and one-liners will keep you in stitches for the entire film.
For the most part he wants his clients (on both sides) to be happy and find lifelong friendship and companionship. But Ivan himself might have a lot to learn about love...