Fox showed some spunk on a lackluster Wednesday in primetime with its fledgling sitcom Quintuplets and The Simple Life 2: Road Trip. Quintuplets brought in 6.2 million viewers and 3.3 rating/11 share in the adults 18-49 demographic at 8:30 p.m., holding firm to its healthy (by summer standards) lead-in from a That '70s Show repeat (6.1 million, 3.3/12), according to preliminary estimates from Nielsen Media Research. At 9 p.m., Simple Life 2 (9.1 million, 4.6/11) delivered the night's highest 18-49 demo score, but the mantle of most-watched show went to NBC's 10 p.m. Law & Order (10.5 million, 3.6/10) encore. CBS did reasonable business with its 9-10 p.m. sitcom repeats, The King of Queens (7 million, 2.2/7) and Two and a Half Men (7.7 million, 2.6/7) and 10 p.m. newsmagazine 48 Hours Investigates (8.1 million, 2.5/7). ABC was sluggish all around with sitcoms capped by 10 p.m.'s summer reality entry The Ultimate Love Test (3.6 million, 1.7/5). For the night, Fox won by a comfortable margin in adults 18-49 (3.5/11) but ranked No. 3 in total viewers (6.8 million). CBS held on to No. 1 in total viewers (7.8 million, 2.2/7) followed by NBC (7.5 million, 2.6/8).
- 7/23/2004
- The Hollywood Reporter - Movie News
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