The initial advertising campaign for Captivity featured a multi-paneled poster. The first panel was labeled "Abduction," featuring actress Elisha Cuthbert appearing petrified, her mouth covered by a black gloved hand. The second panel was labeled "Confinement" and showed Cuthbert behind a chain-link fence with a bloody thumb poking through. The third was labeled "Torture" and featured Cuthbert on her back, her face hidden within a white cast and red tubes going up her nose. The fourth panel was labeled "Termination" and featured what appeared to be a limp body hanging over a table. The poster was placed on several billboards across Los Angeles, causing a significant uproar and resulting in many complaints. Distributor Lionsgate - who were not involved in the film's advertising campaign and claimed to know nothing of the poster in question before the posters were distributed - and producer After Dark Films ultimately decided to remove the controversial poster from the advertising campaign and took the billboards down.
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