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2005 | 2003

2 articles from 2005


CBS and UPN -- On Your Cell Phone

13 December 2005 | From Studio Briefing | See recent Studio Briefing news

Amp'd Mobile, which says it aims to provide unique entertainment programming to users of video cell phones, targeting especially the youth market, said Monday that it had signed an exclusive deal with CBS and UPN that will enable it to offer clips and behind-the-scenes content from CBS's CSI:NY, Numb3rs, The King of Queens, and Late Night with Dave Letterman as wells as UPN's America's Next Top Model, Everybody Hates Chris and Girlfriends. Amp'd plans to launch its service later this month.

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Nielsen Finds Additional Black Viewers with Local People Meters

24 June 2005 | From Studio Briefing | See recent Studio Briefing news

Nielsen Media Research, which has come under attack from several quarters for introducing its local people meters in several cities with large minority populations, said Thursday that the new devices were counting more black viewers in Philadelphia and Washington than the previous system. The Fox television network and numerous black leaders had predicted that the local people meters would undercount minority viewers and thereby lead to the cancellation of shows that appeal to them. Nielsen observed that although the CBS drama CSI: Crime Scene Investigation had ranked No. 1 among black viewers in Philadelphia last May under the old system, the people meters put the UPN show Girlfriends at the top.

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2005 | 2003

2 articles from 2005


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