The secret to the success of The Secret Life of Pets.
While overall this summer’s box office seems pretty dismal, over the weekend we saw an historical achievement by one of the season’s unexpected blockbusters. The Secret Life of Pets became the first original movie ever to gross more than $100m in its opening weekend. How on earth did it do so well? How did it debut bigger than previous original movie record holders Inside Out and Avatar, each of which at least had a built-in audience for their brand-name studio or filmmaker? Let’s explore.
Moviegoers Want Originality
At a time when sequels are mostly doing poorly, audiences further made their case to Hollywood that they want something new, something they’ve never seen before. The Secret Life of Pets isn’t a sequel, a prequel, a spinoff, or a reboot. It’s not even based on a book or comic or TV series...
While overall this summer’s box office seems pretty dismal, over the weekend we saw an historical achievement by one of the season’s unexpected blockbusters. The Secret Life of Pets became the first original movie ever to gross more than $100m in its opening weekend. How on earth did it do so well? How did it debut bigger than previous original movie record holders Inside Out and Avatar, each of which at least had a built-in audience for their brand-name studio or filmmaker? Let’s explore.
Moviegoers Want Originality
At a time when sequels are mostly doing poorly, audiences further made their case to Hollywood that they want something new, something they’ve never seen before. The Secret Life of Pets isn’t a sequel, a prequel, a spinoff, or a reboot. It’s not even based on a book or comic or TV series...
- 7/11/2016
- by Christopher Campbell
- FilmSchoolRejects.com
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