One of the most promising indie films this winter has U.S. rights available, features several stars, is represented by CAA and already has buyers circling. It sounds like a top Sundance Film Festival hopeful, except for one thing -- it isn't going to Sundance.
"My One and Only," a period romantic dramedy starring Renee Zellweger and Kevin Bacon, has been screening for buyers the past few weeks in the hope of sealing a deal before the first parkas are zipped up in Utah. The film, about a 1950s single mother in search of a wealthy suitor, is classic Sundance bait, but filmmakers and reps decided against taking the mid-range-budgeted film to Park City.
Instead, they believe a more deliberate rollout to buyers will serve the film's interests better than a high-profile fest screening. While they might be sacrificing the chance for a bidding war, they also avoid the possibility...
"My One and Only," a period romantic dramedy starring Renee Zellweger and Kevin Bacon, has been screening for buyers the past few weeks in the hope of sealing a deal before the first parkas are zipped up in Utah. The film, about a 1950s single mother in search of a wealthy suitor, is classic Sundance bait, but filmmakers and reps decided against taking the mid-range-budgeted film to Park City.
Instead, they believe a more deliberate rollout to buyers will serve the film's interests better than a high-profile fest screening. While they might be sacrificing the chance for a bidding war, they also avoid the possibility...
- 1/8/2009
- by By Steven Zeitchik
- The Hollywood Reporter - Movie News
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