On the DVD Documentary,
Burt Reynolds says that a senior executive at Pontiac promised him a free Trans-Am if the movie became a hit. It did and the 1977 T-Top Trans-Am became one of the hottest selling cars of the year. When the movie became a hit, Reynolds expected the executive to come through with his promise. But the Trans-Am never came. After a few months, Reynolds, who was afraid of looking like one of those pretentious stars looking for freebies, finally called Pontiac. As it turned out, the exec who made the promise had retired and the new exec refused to honor the deal.
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