A year and a half after Netflix launched an ad-supported tier, the dominant streamer made an upfront pitch — at least in person, in Manhattan — for the first time. There was bragging about the overwhelming statistics of annual hours viewed, a second appearance this week from Jamie Foxx and an open invite for deeper relationships with brands looking to cash in on Netflix’s wildly popular slate. Just ask Mindy Kaling.
“It’s [a series] about a strong woman making it in the male-dominated world of professional basketball,” the writer-producer said of her latest creation for the streamer, Running Point, “and I cannot wait to fill it with commercials about laundry detergent, anti-depression medication, cigarettes, whatever you guys wanna sell … Picture Kate Hudson smoking an e-cigarette.”
“Smoking is so cool,” added Hudson, the series’ star.
Obviously, the duo were hamming it up. (There are still laws about cigarette advertising, right?) Plus, prior to their bit,...
“It’s [a series] about a strong woman making it in the male-dominated world of professional basketball,” the writer-producer said of her latest creation for the streamer, Running Point, “and I cannot wait to fill it with commercials about laundry detergent, anti-depression medication, cigarettes, whatever you guys wanna sell … Picture Kate Hudson smoking an e-cigarette.”
“Smoking is so cool,” added Hudson, the series’ star.
Obviously, the duo were hamming it up. (There are still laws about cigarette advertising, right?) Plus, prior to their bit,...
- 5/15/2024
- by Mikey O'Connell
- The Hollywood Reporter - Movie News
Netflix may be a new-tech company, but it approached advertisers Wednesday with old-school TV talk: The company aims to make dozens of shows and movies that people like to watch and discuss..
During an upfront presentation at Pier59 Studios, executives from the streaming giant showcased a msssuve pipeline of content that included two Christmas Day games from the NFL, a year of WWE matches and a new movie that features the return of Cameron Diaz, who will come-star with Jamie Foxx in “Back in Action.” The company also called attention to a new series from Mindy Kaling that stars Kate Hudson. Diaz, Foxx, Kaling and Hudson all made appearances in front of a small cadre of media buyers and journalists.
“At a time when the competition is pulling back, we are investing,” said Bela Bajaria, the company’s chief content officer.
Netflix is following the strategy that appears to have...
During an upfront presentation at Pier59 Studios, executives from the streaming giant showcased a msssuve pipeline of content that included two Christmas Day games from the NFL, a year of WWE matches and a new movie that features the return of Cameron Diaz, who will come-star with Jamie Foxx in “Back in Action.” The company also called attention to a new series from Mindy Kaling that stars Kate Hudson. Diaz, Foxx, Kaling and Hudson all made appearances in front of a small cadre of media buyers and journalists.
“At a time when the competition is pulling back, we are investing,” said Bela Bajaria, the company’s chief content officer.
Netflix is following the strategy that appears to have...
- 5/15/2024
- by Brian Steinberg
- Variety Film + TV
A small group of advertisers were serenaded by Metallica’s Master of Puppets (one of those songs that Stranger Things brought to a new generation) as they walked into Netflix’s first in-person Upfront.
Held at Pier 59 Studios in New York, the event had the feeling of an immersive theater experience with a lot of black t-shirt-clad staff handing out drinks.
It comes as the streamer unveiled a number of new series and films including a new Kevin Williamson drama, a bull riding drama starring Tim McGraw and a slew of sports docs as well as more episodes of 3 Body Problem.
Shonda Rhimes kicked things off, talking up her move from ABC to Netflix, saying that she’s doing things that can’t always be done on broadcast television. “The definition of a Netflix show is one that people like to watch,” she said before introducing a sneak peek of Bridgerton’s third season,...
Held at Pier 59 Studios in New York, the event had the feeling of an immersive theater experience with a lot of black t-shirt-clad staff handing out drinks.
It comes as the streamer unveiled a number of new series and films including a new Kevin Williamson drama, a bull riding drama starring Tim McGraw and a slew of sports docs as well as more episodes of 3 Body Problem.
Shonda Rhimes kicked things off, talking up her move from ABC to Netflix, saying that she’s doing things that can’t always be done on broadcast television. “The definition of a Netflix show is one that people like to watch,” she said before introducing a sneak peek of Bridgerton’s third season,...
- 5/15/2024
- by Peter White
- Deadline Film + TV
Dog toys and roving Regency-era balls. Small-artisan hand-etched mirrors and allergy medicine. “Bridgerton” has become so much more than a TV show. Heading into Season 3 of Shonda Rhimes’ massively popular period romance series, Netflix has found that viewers aren’t just invested in the love story of new leading couple Colin Bridgerton (Luke Newton) and Penelope Featherington (Nicola Coughlan) — they want to invest in the brand itself.
That means a fandom spending its dollars on a growing merch and events business that helps them celebrate each new season of the show, which is based on Julia Quinn’s romance novels. Equally important, it tides them over between installments (which take quite some time to produce).
Netflix and Rhimes’ Shondaland began building their “Bridgerton” business after the show launched as an almost immediate smash in December 2020. The first step was the fan event “The Queen’s Ball: A Bridgerton Experience,” which...
That means a fandom spending its dollars on a growing merch and events business that helps them celebrate each new season of the show, which is based on Julia Quinn’s romance novels. Equally important, it tides them over between installments (which take quite some time to produce).
Netflix and Rhimes’ Shondaland began building their “Bridgerton” business after the show launched as an almost immediate smash in December 2020. The first step was the fan event “The Queen’s Ball: A Bridgerton Experience,” which...
- 5/15/2024
- by Jennifer Maas
- Variety Film + TV
Get your parasols out, because Netflix and Shondaland are launching a new “Bridgerton” fan event ahead of the show’s Season 3 premiere, and this one will encourage a great deal of strolling in the sun as you browse Regency-inspired merch.
Per Netflix and Shondaland, on May 11 “a plaza in New York City will be transformed into the Bridgerton Promenade, a bustling Regency-era market reminiscent of the iconic ‘Bridgerton’ ‘Ton where fans are invited to immerse themselves into the world of ‘Bridgerton’ with interactive experiences, a showcase of the new products, photo opps, live merriment, exciting giveaways and more.”
This marks “Bridgerton’s” second venture into live events, alongside the globe-trotting “The Queen’s Ball: A Bridgerton Experience,” which has been the site of nearly 50 proposals since it began touring.
Netflix will reveal additional details about the “Bridgerton Promenade” event via Tudum.com on April 29.
In the meantime, the streamer has...
Per Netflix and Shondaland, on May 11 “a plaza in New York City will be transformed into the Bridgerton Promenade, a bustling Regency-era market reminiscent of the iconic ‘Bridgerton’ ‘Ton where fans are invited to immerse themselves into the world of ‘Bridgerton’ with interactive experiences, a showcase of the new products, photo opps, live merriment, exciting giveaways and more.”
This marks “Bridgerton’s” second venture into live events, alongside the globe-trotting “The Queen’s Ball: A Bridgerton Experience,” which has been the site of nearly 50 proposals since it began touring.
Netflix will reveal additional details about the “Bridgerton Promenade” event via Tudum.com on April 29.
In the meantime, the streamer has...
- 4/25/2024
- by Jennifer Maas
- Variety Film + TV
The film business has had to battle its way through everything from Covid shutdowns to strike-induced box office delays to steep competition from a tidal wave of high-priced streaming content over the past seven years.
The contraction in theatrical releases and the post-pandemic downturn at the box office has raised the stakes for every film release, from blockbusters to arty fare — so said a group of top theatrical marketing executives who spoke April 24 during a roundtable panel at Variety’s annual Entertainment Marketing Summit, presented by Deloitte.
“If you’re not an event movie for someone, you’re a movie for no one,” said Josh Goldstine, president of worldwide marketing for Warner Bros. Pictures Group, during the daylong, Sro event at the Beverly Hilton.
Goldstine noted the ante for theatrical films has been raised by “an extra $100 billion worth of streaming content that has entered the marketplace” since about 2017. Dwight Caines,...
The contraction in theatrical releases and the post-pandemic downturn at the box office has raised the stakes for every film release, from blockbusters to arty fare — so said a group of top theatrical marketing executives who spoke April 24 during a roundtable panel at Variety’s annual Entertainment Marketing Summit, presented by Deloitte.
“If you’re not an event movie for someone, you’re a movie for no one,” said Josh Goldstine, president of worldwide marketing for Warner Bros. Pictures Group, during the daylong, Sro event at the Beverly Hilton.
Goldstine noted the ante for theatrical films has been raised by “an extra $100 billion worth of streaming content that has entered the marketplace” since about 2017. Dwight Caines,...
- 4/25/2024
- by Cynthia Littleton
- Variety Film + TV
Netflix stuck the landing on a star-studded exhibition match between tennis superstars Rafael Nadal and Carlos Alcaraz this weekend. Stakes were high on the court, but the Las Vegas showdown was most effective as a lush advertisement for the streamer as a fledgling live sports destination.
Taking over the Mandalay Bay’s Michelob Ultra Arena, the inaugural Netflix Slam pit legend Nadal against 20-year-old Alcaraz. Rafa, as Nadal is affectionately known to millions of global fans, had not played since a hip injury flared up in 2023. Nadal has only faced Alcaraz a handful of times in his career and wound up losing to the prodigy in a nail-biting tie break.
No one really lost, though. Least of all Netflix. Branding was so pervasive in the hotel and casino that pedestrians lined up 100 deep to take photos in front of a “Netflix Slam” sign, installed on a massive wall of tennis balls.
Taking over the Mandalay Bay’s Michelob Ultra Arena, the inaugural Netflix Slam pit legend Nadal against 20-year-old Alcaraz. Rafa, as Nadal is affectionately known to millions of global fans, had not played since a hip injury flared up in 2023. Nadal has only faced Alcaraz a handful of times in his career and wound up losing to the prodigy in a nail-biting tie break.
No one really lost, though. Least of all Netflix. Branding was so pervasive in the hotel and casino that pedestrians lined up 100 deep to take photos in front of a “Netflix Slam” sign, installed on a massive wall of tennis balls.
- 3/4/2024
- by Matt Donnelly
- Variety Film + TV
Here’s a look at this week’s biggest premieres, parties and openings in Los Angeles and New York, including events for Poor Things, The Color Purple and American Fiction.
Leave the World Behind premiere
Julia Roberts, Mahershala Ali, Ethan Hawke, Myha’la, Kevin Bacon, Farrah Mackenzie, Charlie Evans and writer-director Sam Esmail walked the carpet at the NYC premiere of their Netflix thriller on Monday.
Ethan Hawke and Julia Roberts Kevin Bacon, Sam Esmail, Ethan Hawke, Julia Roberts, Farrah Mackenzie, Charlie Evans, Mahershala Ali and Myha’la Herrold
American Fiction premiere
Writer-director Cord Jefferson joined stars Jeffrey Wright, Tracee Ellis Ross and Sterling K. Brown at their film’s Los Angeles premiere on Tuesday.
Cord Jefferson, Tracee Ellis Ross, Jeffrey Wright, Sterling K. Brown, Erika Alexander and Adam Brody
Wish music celebration
The team behind the music of Wish, including star Ariana DeBose, celebrated with an event in Los Angeles on Tuesday.
Leave the World Behind premiere
Julia Roberts, Mahershala Ali, Ethan Hawke, Myha’la, Kevin Bacon, Farrah Mackenzie, Charlie Evans and writer-director Sam Esmail walked the carpet at the NYC premiere of their Netflix thriller on Monday.
Ethan Hawke and Julia Roberts Kevin Bacon, Sam Esmail, Ethan Hawke, Julia Roberts, Farrah Mackenzie, Charlie Evans, Mahershala Ali and Myha’la Herrold
American Fiction premiere
Writer-director Cord Jefferson joined stars Jeffrey Wright, Tracee Ellis Ross and Sterling K. Brown at their film’s Los Angeles premiere on Tuesday.
Cord Jefferson, Tracee Ellis Ross, Jeffrey Wright, Sterling K. Brown, Erika Alexander and Adam Brody
Wish music celebration
The team behind the music of Wish, including star Ariana DeBose, celebrated with an event in Los Angeles on Tuesday.
- 12/8/2023
- by Kirsten Chuba
- The Hollywood Reporter - Movie News
Chris Hemsworth dangles from skyscrapers, dodges a fiery helicopter and survives several bludgeons to the head as former black ops mercenary Tyler Rake in Netflix’s blockbuster sequel “Extraction 2.” Now, onlookers can feel (literally!) the sweat that drips from Hemsworth’s chiseled face during those unrelenting, death-defying sequences through interactive billboards in New York City and Los Angeles.
It’s all part of Netflix’s unconventional marketing strategy for the film, one that’s designed to make viewers at home feel like they are part of the action. Directed by Sam Hargrave, “Extraction 2” picks up as Tyler Rake, back from the brink of death, embarks on a risky mission to save the imprisoned family of a ruthless gangster.
“The movie is adrenaline-packed,” says Netflix’s chief marketing officer Marian Lee. “We really think about testing new things. We have traditional billboards, too. But the sweaty billboards were great.
It’s all part of Netflix’s unconventional marketing strategy for the film, one that’s designed to make viewers at home feel like they are part of the action. Directed by Sam Hargrave, “Extraction 2” picks up as Tyler Rake, back from the brink of death, embarks on a risky mission to save the imprisoned family of a ruthless gangster.
“The movie is adrenaline-packed,” says Netflix’s chief marketing officer Marian Lee. “We really think about testing new things. We have traditional billboards, too. But the sweaty billboards were great.
- 6/23/2023
- by Rebecca Rubin
- Variety Film + TV
The livestream for Netflix’s third annual Tudum fan event garnered 78 million views across all of the streamer’s social platforms Saturday, marking this version — presented in front of 11,000 people in São Paulo, Brazil — as up 86% in viewership from last year’s 41.8 million views, and more than 203% from 2021’s initial 25.7 million.
Netflix likely didn’t set out to bring the in-person Tudum crowd to tears during the three-hour event — but once they started flowing, it was a fortunate side effect the streamer proudly displayed on social media.
“I wish you could have been there to convey the electricity of the audience and capture those moments,” Netflix chief marketing officer Marian Lee told Variety Tuesday about the streamer’s first attempt at pulling off Tudum as a real-time presentation with an in-person audience, following two years of the virtual-version of the event. “We posted on Twitter crying fans in the audience...
Netflix likely didn’t set out to bring the in-person Tudum crowd to tears during the three-hour event — but once they started flowing, it was a fortunate side effect the streamer proudly displayed on social media.
“I wish you could have been there to convey the electricity of the audience and capture those moments,” Netflix chief marketing officer Marian Lee told Variety Tuesday about the streamer’s first attempt at pulling off Tudum as a real-time presentation with an in-person audience, following two years of the virtual-version of the event. “We posted on Twitter crying fans in the audience...
- 6/22/2023
- by Jennifer Maas
- Variety Film + TV
When viewers watching the Feb. 12 Super Bowl stick around for the always anticipated commercial breaks, they may find a bit more than they bargained for.
With the advertising market in a downturn (Warner Bros. Discovery CEO David Zaslav said Nov. 15 it was “very weak” and worse than it was during Covid-19 amid a brief, broader pullback), marketers are increasingly looking for partners to mitigate rising costs and to help them stand out on the biggest TV advertising day of the year.
So when Will Ferrell needs to escape a swarm of zombies from the universe of Netflix’s Army of the Dead in the second quarter, he will do so in a General Motors electric pickup truck. When Paul Rudd’s Ant-Man needs to get a refresher before saving the multiverse, he’ll pick up a Heineken 0.0. When Jake from State Farm (actor Kevin Miles) decides to celebrate Arizona’s...
With the advertising market in a downturn (Warner Bros. Discovery CEO David Zaslav said Nov. 15 it was “very weak” and worse than it was during Covid-19 amid a brief, broader pullback), marketers are increasingly looking for partners to mitigate rising costs and to help them stand out on the biggest TV advertising day of the year.
So when Will Ferrell needs to escape a swarm of zombies from the universe of Netflix’s Army of the Dead in the second quarter, he will do so in a General Motors electric pickup truck. When Paul Rudd’s Ant-Man needs to get a refresher before saving the multiverse, he’ll pick up a Heineken 0.0. When Jake from State Farm (actor Kevin Miles) decides to celebrate Arizona’s...
- 2/9/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
San Francisco, Feb 3 (Ians) Streaming giant Netflix has announced that it has partnered with American automaker General Motors (Gm) to include more electric vehicles (EVs) in its shows and movies.
The partnership aims to provide EVs the “stage they deserve”, the streaming giant said in a blogpost on Thursday.
“In 2021, Gm launched the ‘Everybody In’ campaign, demonstrating the company’s intent to lead an all-electric future, and invited others to join the movement.”
Now, Netflix is joining the movement and will increase the presence of EVs in its produced shows and films, where relevant, while also taking steps to enable more sustainable productions.
“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an Ev culture through storytelling that incorporates the experiences of driving and owning an Ev,” said Deborah Wahl, chief marketing officer, Gm Global.
“Netflix is a...
The partnership aims to provide EVs the “stage they deserve”, the streaming giant said in a blogpost on Thursday.
“In 2021, Gm launched the ‘Everybody In’ campaign, demonstrating the company’s intent to lead an all-electric future, and invited others to join the movement.”
Now, Netflix is joining the movement and will increase the presence of EVs in its produced shows and films, where relevant, while also taking steps to enable more sustainable productions.
“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and silver screens to build an Ev culture through storytelling that incorporates the experiences of driving and owning an Ev,” said Deborah Wahl, chief marketing officer, Gm Global.
“Netflix is a...
- 2/3/2023
- by News Bureau
- GlamSham
During the peak of Covid, as movie theaters were struggling to stay open and blockbusters were getting delayed again and again, Hollywood tightened its wallet for expensive Super Bowl spots. Why spend a casual 6 million — or more — to promote a film that may not see the light of day any time soon?
But the movies are back, baby. And there’s no better place to guarantee America’s undivided attention than the most-watched television event of the year. Over 100 million viewers are expected to tune into this year’s showdown, between the Kansas City Chiefs and Philadelphia Eagles, slated for broadcast on Fox on Feb. 12.
That’s why major studios, including Disney, Universal and Paramount, are returning — with a bigger presence, compared to earlier pandemic days — to the Big Game with looks at “Fast X,” the latest installment in the sprawling “Fast & Furious” franchise, the adaptation of “Dungeons and Dragons” and “Cocaine Bear,...
But the movies are back, baby. And there’s no better place to guarantee America’s undivided attention than the most-watched television event of the year. Over 100 million viewers are expected to tune into this year’s showdown, between the Kansas City Chiefs and Philadelphia Eagles, slated for broadcast on Fox on Feb. 12.
That’s why major studios, including Disney, Universal and Paramount, are returning — with a bigger presence, compared to earlier pandemic days — to the Big Game with looks at “Fast X,” the latest installment in the sprawling “Fast & Furious” franchise, the adaptation of “Dungeons and Dragons” and “Cocaine Bear,...
- 2/2/2023
- by Rebecca Rubin and Brian Steinberg
- Variety Film + TV
Get ready to see an abundance of General Motors’ electric vehicles popping up in your favorite Netflix programming.
The Detroit automaker and the video-streaming service announced Thursday that a fleet of EVs will be seen in popular Netflix series as part of a “strategic alliance,” and the two companies launched the initiative with a Will Ferrell-starring Super Bowl ad.
In an ad spot during the Super Bowl on Feb. 12, Ferrell will take the wheel of the Gm slate of EVs and drive across the worlds of Netflix shows including “Bridgerton” and “Squid Game” as the automaker hopes to speed up customer adoption of electric vehicles.
Also Read:
Maya Rudolph Named M&m’s New Spokesperson After Backlash to ‘Polarizing’ Mascot Changes
“Entertainment has a huge impact on culture,” Deborah Wahl, Gm Global Chief Marketing Officer, said in a statement. “We want to make EVs famous on streaming, small and silver...
The Detroit automaker and the video-streaming service announced Thursday that a fleet of EVs will be seen in popular Netflix series as part of a “strategic alliance,” and the two companies launched the initiative with a Will Ferrell-starring Super Bowl ad.
In an ad spot during the Super Bowl on Feb. 12, Ferrell will take the wheel of the Gm slate of EVs and drive across the worlds of Netflix shows including “Bridgerton” and “Squid Game” as the automaker hopes to speed up customer adoption of electric vehicles.
Also Read:
Maya Rudolph Named M&m’s New Spokesperson After Backlash to ‘Polarizing’ Mascot Changes
“Entertainment has a huge impact on culture,” Deborah Wahl, Gm Global Chief Marketing Officer, said in a statement. “We want to make EVs famous on streaming, small and silver...
- 2/2/2023
- by Slav Kandyba
- The Wrap
Will Ferrell joining Squid Game? A electric luxury car in the universe of Bridgerton? Escaping a zombie horde from Army of the Dead in an Ev pickup truck?
Netflix and General Motors are forming what they call a “strategic alliance” to make it so. And it kicks off with a Super Bowl ad starring Ferrell.
Set to debut in the 2nd quarter of the Big Game (with some teasers debuting online today), the spot will see Ferrell dropped into a number of Netflix originals, with a Gm Ev at his disposal in each (a Cadillac Lyriq in Bridgerton, a Chevy Blazer Ev in Squid Game, and a Sierra Ev in Army of the Dead). The tagline for the campaign is “Let’s give EVs the stage they deserve.”
But the Super Bowl is just the beginning of what executives at both companies say is a long-term, “ongoing” partnership, one that...
Netflix and General Motors are forming what they call a “strategic alliance” to make it so. And it kicks off with a Super Bowl ad starring Ferrell.
Set to debut in the 2nd quarter of the Big Game (with some teasers debuting online today), the spot will see Ferrell dropped into a number of Netflix originals, with a Gm Ev at his disposal in each (a Cadillac Lyriq in Bridgerton, a Chevy Blazer Ev in Squid Game, and a Sierra Ev in Army of the Dead). The tagline for the campaign is “Let’s give EVs the stage they deserve.”
But the Super Bowl is just the beginning of what executives at both companies say is a long-term, “ongoing” partnership, one that...
- 2/2/2023
- by Alex Weprin
- The Hollywood Reporter - Movie News
Netflix and General Motors have formed a partnership that will see electric vehicles from the automaker featured in upcoming series and films.
To kick off the initiative, the companies have cast Will Ferrell in a co-branded commercial set to air February 12 during Super Bowl Lvii on Fox. Thirty- and 60-second versions of the spot will be released in the coming days.
No financial terms or deal logistics were disclosed in the official announcement, though execs at both companies maintained during a press briefing that the arrangement is not traditional product placement. Plans call for Netflix series Love is Blind, Queer Eye and Unstable over the next year to feature the Chevrolet Bolt Euv, Gmc Hummer Ev and Cadillac Lyriq, respectively. Love is Blind and Queer Eye are unscripted mainstays for Netflix, while Unstable is a new scripted comedy series starring Rob Lowe.
Through special effects, the Super Bowl ad inserts Ferrell into primarily scripted fare,...
To kick off the initiative, the companies have cast Will Ferrell in a co-branded commercial set to air February 12 during Super Bowl Lvii on Fox. Thirty- and 60-second versions of the spot will be released in the coming days.
No financial terms or deal logistics were disclosed in the official announcement, though execs at both companies maintained during a press briefing that the arrangement is not traditional product placement. Plans call for Netflix series Love is Blind, Queer Eye and Unstable over the next year to feature the Chevrolet Bolt Euv, Gmc Hummer Ev and Cadillac Lyriq, respectively. Love is Blind and Queer Eye are unscripted mainstays for Netflix, while Unstable is a new scripted comedy series starring Rob Lowe.
Through special effects, the Super Bowl ad inserts Ferrell into primarily scripted fare,...
- 2/2/2023
- by Dade Hayes
- Deadline Film + TV
General Motors and Netflix want to use the Super Bowl to drive consumers to a new destination.
The automotive giant and the streaming titan have teamed up for a funny Super Bowl commercial with comic actor Will Ferrell that aims to boost a new marketing agreement the two have struck that puts new Gm electric vehicles — and potentially those of other manufacturers — in popular Netflix series like “Love Is Blind,” “Queer Eye” and “Unstable.” Two teaser for the ad were released Thursday.
“The more we see electric vehicles show up in this type of binge-worthy content, the faster everyone gets used to them,” says Deborah Wahl, General Motors’ chief marketing officer, in a presentation Wednesday. Gm has made a noticeable corporate commitment to the new vehicles, citing the demands a worsening global climate will place on the automobile industry. The company has pledged to develop 30 new electric models by 2025, and...
The automotive giant and the streaming titan have teamed up for a funny Super Bowl commercial with comic actor Will Ferrell that aims to boost a new marketing agreement the two have struck that puts new Gm electric vehicles — and potentially those of other manufacturers — in popular Netflix series like “Love Is Blind,” “Queer Eye” and “Unstable.” Two teaser for the ad were released Thursday.
“The more we see electric vehicles show up in this type of binge-worthy content, the faster everyone gets used to them,” says Deborah Wahl, General Motors’ chief marketing officer, in a presentation Wednesday. Gm has made a noticeable corporate commitment to the new vehicles, citing the demands a worsening global climate will place on the automobile industry. The company has pledged to develop 30 new electric models by 2025, and...
- 2/2/2023
- by Brian Steinberg
- Variety Film + TV
Click here to read the full article.
Here’s a look at this week’s biggest premieres, parties and openings in Los Angeles and New York, including red carpets for Disenchanted, Glass Onion, Wednesday, Devotion and The Menu.
Glass Onion: A Knives Out Story premiere
Netflix hosted the U.S. premiere of the Knives Out sequel on Monday at the Academy Museum in Los Angeles, with writer-director Rian Johnson, producer Ram Bergman and stars Edward Norton, Janelle Monáe, Kathryn Hahn, Leslie Odom Jr., Jessica Henwick, Madelyn Cline and Kate Hudson. Original Knives Out castmembers Jamie Lee Curtis, Katherine Langford and Jaeden Martell also made an appearance.
(Back) Madelyn Cline, Jessica Henwick, Kathryn Hahn, Edward Norton, Leslie Odom Jr., Noah Segan, (front) Netflix chief marketing officer content acquisition Marian Lee, Kate Hudson, Netflix global film content acquisition vp Scott Stuber, Rian Johnson, Ram Bergman, Netflix studio film content acquisition director Nick Nesbitt,...
Here’s a look at this week’s biggest premieres, parties and openings in Los Angeles and New York, including red carpets for Disenchanted, Glass Onion, Wednesday, Devotion and The Menu.
Glass Onion: A Knives Out Story premiere
Netflix hosted the U.S. premiere of the Knives Out sequel on Monday at the Academy Museum in Los Angeles, with writer-director Rian Johnson, producer Ram Bergman and stars Edward Norton, Janelle Monáe, Kathryn Hahn, Leslie Odom Jr., Jessica Henwick, Madelyn Cline and Kate Hudson. Original Knives Out castmembers Jamie Lee Curtis, Katherine Langford and Jaeden Martell also made an appearance.
(Back) Madelyn Cline, Jessica Henwick, Kathryn Hahn, Edward Norton, Leslie Odom Jr., Noah Segan, (front) Netflix chief marketing officer content acquisition Marian Lee, Kate Hudson, Netflix global film content acquisition vp Scott Stuber, Rian Johnson, Ram Bergman, Netflix studio film content acquisition director Nick Nesbitt,...
- 11/18/2022
- by Kirsten Chuba
- The Hollywood Reporter - Movie News
Netflix fans are about to have a busy weekend, and so is Netflix chief marketing officer Marian Lee. On Saturday, the streaming giant’s Tudum fan event will quintuple in size and go global.
Tudum began in January 2020 as an in-person event in one market, São Paulo, Brazil. The Covid pandemic disrupted that whole in-person thing, but on September 24 the event is back — and it’s supersized.
Named for the streaming service’s start-up sound, Tudum is now made up of five events from around the world, offering “more content, more shows and movies, more talent,” and yes, “more news to break,” as Lee said in a telephone interview with IndieWire.
Tudum is Netflix’s D23 and its Disney+ Day rolled into one. It’s not quite San Diego Comic-Con, but Tudum serves as a strong — and controlled — complement to existing fan conventions. “I wouldn’t say we don’t look at those events,...
Tudum began in January 2020 as an in-person event in one market, São Paulo, Brazil. The Covid pandemic disrupted that whole in-person thing, but on September 24 the event is back — and it’s supersized.
Named for the streaming service’s start-up sound, Tudum is now made up of five events from around the world, offering “more content, more shows and movies, more talent,” and yes, “more news to break,” as Lee said in a telephone interview with IndieWire.
Tudum is Netflix’s D23 and its Disney+ Day rolled into one. It’s not quite San Diego Comic-Con, but Tudum serves as a strong — and controlled — complement to existing fan conventions. “I wouldn’t say we don’t look at those events,...
- 9/23/2022
- by Tony Maglio
- Indiewire
Click here to read the full article.
A+E Networks has promoted Juliana Stock to chief marketing and brand officer for the company, with oversight of the company’s strategic, creative, and brand marketing teams. Stock’s new role will effectively combine those teams into one division within the company.
Stock was most recently executive vp of corporate brand strategy and chief of staff to A+E Networks president and chairman Paul Buccieri. In her new role, she will continue to report to Buccieri.
“Juliana has been integral in not only shaping the vision, values and culture of our organization, but also driving strategic business initiatives that helped A+E Networks innovate and grow at a pivotal time in the industry,” Buccieri said in a statement. “She has the well-earned respect of leadership, colleagues and teams across the business, and I am confident she will lead the marketing and brand division...
A+E Networks has promoted Juliana Stock to chief marketing and brand officer for the company, with oversight of the company’s strategic, creative, and brand marketing teams. Stock’s new role will effectively combine those teams into one division within the company.
Stock was most recently executive vp of corporate brand strategy and chief of staff to A+E Networks president and chairman Paul Buccieri. In her new role, she will continue to report to Buccieri.
“Juliana has been integral in not only shaping the vision, values and culture of our organization, but also driving strategic business initiatives that helped A+E Networks innovate and grow at a pivotal time in the industry,” Buccieri said in a statement. “She has the well-earned respect of leadership, colleagues and teams across the business, and I am confident she will lead the marketing and brand division...
- 6/7/2022
- by Alex Weprin
- The Hollywood Reporter - Movie News
Netflix is reorganizing its marketing department, promoting some key executives, while eliminating several positions. As part of the move, 25 people from Netflix’s global marketing team of more than 500 employees will be laid off, Variety has learned.
The cuts come after Netflix announced in its most recent earnings call that it had lost 200,000 subscribers, with the slowing revenue growth causing its share price to slide. Netflix has signaled to investors that it is committed to maintaining operating margins of 19 to 20. However, insiders say that the plans to shake up the alignment of the marketing department were hatched last year. The goal is to de-layer the executive team and simplify its reporting structure, as well as trim costs.
As part of that effort, Shelly Gillyard, vice president of U.S. and Canada series marketing, and Jonathan Helfgot, vice president of U.S. and Canada film marketing, are both being promoted to co-lead Netflix’s U.
The cuts come after Netflix announced in its most recent earnings call that it had lost 200,000 subscribers, with the slowing revenue growth causing its share price to slide. Netflix has signaled to investors that it is committed to maintaining operating margins of 19 to 20. However, insiders say that the plans to shake up the alignment of the marketing department were hatched last year. The goal is to de-layer the executive team and simplify its reporting structure, as well as trim costs.
As part of that effort, Shelly Gillyard, vice president of U.S. and Canada series marketing, and Jonathan Helfgot, vice president of U.S. and Canada film marketing, are both being promoted to co-lead Netflix’s U.
- 4/28/2022
- by Brent Lang and Elsa Keslassy
- Variety Film + TV
Updated: Several editorial staffers and contractors have been laid off at Tudum, Netflix’s fan site that’s devoted to behind-the-scenes news relating to the streaming giant’s content.
The cuts were part of a restructuring of Netflix’s marketing department, with Jonathan Helfgot, VP of Marketing for Netflix Original Films and Shelly Gillyard, VP of U.S. series marketing, named co-heads of marketing for the U.S. and Canada. They fill the position left vacant when Marian Lee was named Netflix chief marketing officer, replacing Bozoma Saint John when she exited last month.
Meanwhile, Lucinda Martinez who’d joined Netflix several months ago as VP of multicultural marketing, has left to start her own company.
All in all, 25 positions were eliminated, the bulk at Tudum. The site launched in December and was named after Netflix’s signature sound cue. The streamer uses the platform to offer up more content...
The cuts were part of a restructuring of Netflix’s marketing department, with Jonathan Helfgot, VP of Marketing for Netflix Original Films and Shelly Gillyard, VP of U.S. series marketing, named co-heads of marketing for the U.S. and Canada. They fill the position left vacant when Marian Lee was named Netflix chief marketing officer, replacing Bozoma Saint John when she exited last month.
Meanwhile, Lucinda Martinez who’d joined Netflix several months ago as VP of multicultural marketing, has left to start her own company.
All in all, 25 positions were eliminated, the bulk at Tudum. The site launched in December and was named after Netflix’s signature sound cue. The streamer uses the platform to offer up more content...
- 4/28/2022
- by Patrick Hipes
- Deadline Film + TV
Netflix has named Marian Lee chief marketing officer, replacing Bozoma Saint John who’s been in the post since 2020.
Lee joined the streamer in the summer of last year as VP of marketing for the U.S. and Canada. Lee had previously worked at Spotify, Condé Nast and J.Crew.
“Marian is a strategic marketer with deep experience not just in entertainment but also more broadly having worked at fashion and media brands,” said Netflix co-ceo and chief content officer Ted Sarandos. “When she joined Netflix last year, she had an immediate impact on the marketing team and has demonstrated that she’s an exceptional leader, who understands how to drive conversations around brands and popular culture.”
Netflix is an incredible brand with the best content and creative teams in the world,” Lee said. “I am confident our most exciting work is ahead of us and I am honored to...
Lee joined the streamer in the summer of last year as VP of marketing for the U.S. and Canada. Lee had previously worked at Spotify, Condé Nast and J.Crew.
“Marian is a strategic marketer with deep experience not just in entertainment but also more broadly having worked at fashion and media brands,” said Netflix co-ceo and chief content officer Ted Sarandos. “When she joined Netflix last year, she had an immediate impact on the marketing team and has demonstrated that she’s an exceptional leader, who understands how to drive conversations around brands and popular culture.”
Netflix is an incredible brand with the best content and creative teams in the world,” Lee said. “I am confident our most exciting work is ahead of us and I am honored to...
- 3/3/2022
- by Jill Goldsmith
- Deadline Film + TV
Marian Lee has been promoted to chief marketing officer of Netflix. She replaces Bozoma Saint John, who boarded the streaming giant in 2020 after serving in senior executive roles at Uber and Apple.
Lee joined the company in July 2021 as vice president of marketing in the U.S. and Canada (Ucan in Netflix parlance), overseeing all of the campaigns for the company’s films and series. Prior to entering the world of streaming, Lee has worked with major fashion and music brands, including an eight-year stint at Spotify. She also had various roles at Condé Nast, working for Vogue among other publication, and worked in marketing at J.Crew.
“Marian is a strategic marketer with deep experience not just in entertainment but also more broadly having worked at fashion and media brands,” Ted Sarandos, co-ceo and chief content officer, said in a statement. “When she joined Netflix last year, she had...
Lee joined the company in July 2021 as vice president of marketing in the U.S. and Canada (Ucan in Netflix parlance), overseeing all of the campaigns for the company’s films and series. Prior to entering the world of streaming, Lee has worked with major fashion and music brands, including an eight-year stint at Spotify. She also had various roles at Condé Nast, working for Vogue among other publication, and worked in marketing at J.Crew.
“Marian is a strategic marketer with deep experience not just in entertainment but also more broadly having worked at fashion and media brands,” Ted Sarandos, co-ceo and chief content officer, said in a statement. “When she joined Netflix last year, she had...
- 3/3/2022
- by Brent Lang and Elsa Keslassy
- Variety Film + TV
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