- Founder (in 1981) and CEO of The Night of the Ad-Eaters (La Nuit des Publivores), an international cinema festival dedicated to TV ads and movie theatre commercials, which is now present in more than 40 countries worldwide.
- Founder (in 1979) and CEO of La Cinémathèque Jean Marie Boursicot, based in Switzerland, which is the largest and oldest film library in the world dedicated to TV ads and movie theater commercials as well as a unique museum devoted to the history of film advertisements.
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