Exclusive: Frolic Media, an entertainment media company co-founded by former E! President Lisa Berger and former AwesomenessTV executive Sarah Penna, has signed a first-look deal with CBS Television Studios. Additionally, the company, devoted to all things romance, has hired former Dynamic Television exec Elena Blekhter as head of TV and Film. Blekhter was Director of Scripted Content at Dynamic, where she developed and served as co-executive producer on the upcoming Netflix series Ginny & Georgia.
Under the pact, Frolic will develop female-focused content for broadcast and streamers.
Frolic Media, a media company and website that has built a community of authors, bloggers, bookstagrammers and storytellers in the romance space, is headed by Berger, a veteran traditional media executive, and Penna, an experienced digital media entrepreneur who recently sold her last company, BigFrame, to DreamWorks.
Formed in 2018, Los Angeles-based Frolic caters to the $1 billion dollar Romance industry in the U.S.
Under the pact, Frolic will develop female-focused content for broadcast and streamers.
Frolic Media, a media company and website that has built a community of authors, bloggers, bookstagrammers and storytellers in the romance space, is headed by Berger, a veteran traditional media executive, and Penna, an experienced digital media entrepreneur who recently sold her last company, BigFrame, to DreamWorks.
Formed in 2018, Los Angeles-based Frolic caters to the $1 billion dollar Romance industry in the U.S.
- 5/14/2020
- by Nellie Andreeva
- Deadline Film + TV
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