Shondaland has tapped veteran PR exec Alyssa Schimel as Vice President of Communications and Marketing, and promoted longtime Shondaland development exec Marco Esquivel to VP Creative Content.
Schimel will be responsible for communications oversight and marketing strategies for all Shondaland content including broadcast and streaming, Shondaland Audio, Shondaland,com, consumer products, merchandise and live events.
Prior to joining Shondaland, Schimel spent five years at Kovert Creative overseeing programming- and content-focused clients as well as working across lifestyle, sports and brand clients. She also spent six years at Pmk*Bnc working in the agency’s television department. Her previous clients include Jimmy Kimmel Live!; Bill Simmons’ The Ringer.com; TBS’ Wipe Out, Animal Kingdom and The Last Og; Jax Media; SNL’s Aidy Bryant; Apple TV+’s The Problem with Jon Stewart; Adult Swim’s Tuca and Bertie; and the American Veterans Center.
As VP Creative Content, Esquivel will work with...
Schimel will be responsible for communications oversight and marketing strategies for all Shondaland content including broadcast and streaming, Shondaland Audio, Shondaland,com, consumer products, merchandise and live events.
Prior to joining Shondaland, Schimel spent five years at Kovert Creative overseeing programming- and content-focused clients as well as working across lifestyle, sports and brand clients. She also spent six years at Pmk*Bnc working in the agency’s television department. Her previous clients include Jimmy Kimmel Live!; Bill Simmons’ The Ringer.com; TBS’ Wipe Out, Animal Kingdom and The Last Og; Jax Media; SNL’s Aidy Bryant; Apple TV+’s The Problem with Jon Stewart; Adult Swim’s Tuca and Bertie; and the American Veterans Center.
As VP Creative Content, Esquivel will work with...
- 11/8/2021
- by Denise Petski
- Deadline Film + TV
PR veteran Alyssa Schimel has been tapped to help run PR and marketing efforts for Shondaland, Shonda Rhimes’ Netflix-based production operation.
Separately, Marco Esquivel has been upped to vice president of creative content.
Schimel will serve as vice president of communications and marketing for the company. She’ll steer marketing strategies for all content produced by Shondaland, including ABC’s “Grey’s Anatomy” and “Station 19,” as well as the growing roster of Netflix series including the upcoming Season 2 of “Bridgerton” and the anticipated limited series “Inventing Anna” in February. She will also work on consumer products, merchandise and live event activities at Shondaland.
“Alyssa brings with her years of experience working with television, audio and digital content clients and I couldn’t be more excited for her to join the team as Shondaland,” said Chris Diiorio, Shondaland’s chief strategy and business development officer.
Schimel spent the past five...
Separately, Marco Esquivel has been upped to vice president of creative content.
Schimel will serve as vice president of communications and marketing for the company. She’ll steer marketing strategies for all content produced by Shondaland, including ABC’s “Grey’s Anatomy” and “Station 19,” as well as the growing roster of Netflix series including the upcoming Season 2 of “Bridgerton” and the anticipated limited series “Inventing Anna” in February. She will also work on consumer products, merchandise and live event activities at Shondaland.
“Alyssa brings with her years of experience working with television, audio and digital content clients and I couldn’t be more excited for her to join the team as Shondaland,” said Chris Diiorio, Shondaland’s chief strategy and business development officer.
Schimel spent the past five...
- 11/8/2021
- by William Earl
- Variety Film + TV
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