Rappers Snoop Dogg and Master P have slapped Walmart and food maker Post Consumers Brands with a lawsuit that alleges their minority-owned cereal brand was kept off store shelves to thwart its launch.
Snoop Cereal, from Broadus Foods, was launched in 2022 by Calvin Broadus, also known as Snoop Dogg, and Percy Miller, aka Master P. They aimed to create a family-owned company that also added diversity to the food market.
Broadus Foods then approached Post Consumers Brands to secure wide distribution of Snoop Cereal on retail store shelves. The 34-page lawsuit, brought in the State of Minnesota District Court in Dakota County, indicates Post at first offered to buy out Los Angeles-based Broadus Foods and, when rebuffed, entered into a partnership and promotion agreement with Snoop Dogg and Master P.
The suit alleges Post never carried through on its promises to Broadus Foods and instead set out to sabotage the Snoop Cereal brand.
Snoop Cereal, from Broadus Foods, was launched in 2022 by Calvin Broadus, also known as Snoop Dogg, and Percy Miller, aka Master P. They aimed to create a family-owned company that also added diversity to the food market.
Broadus Foods then approached Post Consumers Brands to secure wide distribution of Snoop Cereal on retail store shelves. The 34-page lawsuit, brought in the State of Minnesota District Court in Dakota County, indicates Post at first offered to buy out Los Angeles-based Broadus Foods and, when rebuffed, entered into a partnership and promotion agreement with Snoop Dogg and Master P.
The suit alleges Post never carried through on its promises to Broadus Foods and instead set out to sabotage the Snoop Cereal brand.
- 2/9/2024
- by Etan Vlessing
- The Hollywood Reporter - Movie News
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