Just three months after its launch, TikTok‘s Stem feed is already showing significant results. According to new data from the app, the science-oriented stream of content has increased viewership on Stem-related hashtags by more than 30%.
TikTok introduced its Stem feed in March. By aggregating content from top science, technology, engineering, and math creators, the app hoped to create a space where viewers could explore those topics. TikTok turned to Common Sense Networks to verify the relevance of the featured videos and enlisted Poynter for fact-checking purposes.
The immediate results of TikTok’s decision have been positive. In addition to the 30% bump on Stem hashtag traffic, viewers have also reported 96% satisfaction with the new feed. One in four viewers who visited TikTok’s scientific hub returned to it the next day.
“It’s been exciting to see our community embrace the enriching content within the Stem feed,” a TikTok rep said in a statement.
TikTok introduced its Stem feed in March. By aggregating content from top science, technology, engineering, and math creators, the app hoped to create a space where viewers could explore those topics. TikTok turned to Common Sense Networks to verify the relevance of the featured videos and enlisted Poynter for fact-checking purposes.
The immediate results of TikTok’s decision have been positive. In addition to the 30% bump on Stem hashtag traffic, viewers have also reported 96% satisfaction with the new feed. One in four viewers who visited TikTok’s scientific hub returned to it the next day.
“It’s been exciting to see our community embrace the enriching content within the Stem feed,” a TikTok rep said in a statement.
- 6/30/2023
- by Sam Gutelle
- Tubefilter.com
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