Dude Perfect has bulked up its war chest as it prepares for the next phase of its expansion. The entertainment brand that got its start with basketball trick shots has secured a “nine-figure” investment from private equity firm Highmount Capital.
Though the exact size of the funding round was not disclosed, the deal will imbue Dude Perfect with upwards of $100 million, which will be applied to the media company’s continued growth and expansion. Though Dude Perfect initially began with a single YouTube channel, it has since evolved into a multiplatform empire that includes a streaming service, an ownership stake in a Premier League soccer club, and even a cruise. Meanwhile, the original Dude Perfect channel is still going strong; it counts more than 60 million subscribers.
With its latest injection of capital, Dude Perfect will pursue new opportunities and projects while continuing to forge partnerships and build their management team.
Though the exact size of the funding round was not disclosed, the deal will imbue Dude Perfect with upwards of $100 million, which will be applied to the media company’s continued growth and expansion. Though Dude Perfect initially began with a single YouTube channel, it has since evolved into a multiplatform empire that includes a streaming service, an ownership stake in a Premier League soccer club, and even a cruise. Meanwhile, the original Dude Perfect channel is still going strong; it counts more than 60 million subscribers.
With its latest injection of capital, Dude Perfect will pursue new opportunities and projects while continuing to forge partnerships and build their management team.
- 4/9/2024
- by Sam Gutelle
- Tubefilter.com
One of the biggest brands on YouTube is planning a significant expansion, and has locked up a massive investment to do it.
Dude Perfect, perhaps best known for their elaborate trick shot videos on YouTube and other video platforms, have secured a nine-figure investment from Highmount Capital in a play to build out their business in new areas and to expand their core programming.
Terms of the deal were not disclosed, though a source pegged the value of the investment at greater than $100 million, a huge number for a brand originally built on YouTube.
“We’ve had a lot of dreams and big visions that we haven’t yet been able to tackle with the size team that we have, or the amount of capital that we’ve had so far, and so this was something that we’ve been looking into for the past year, and we were really excited when Highmount came along,...
Dude Perfect, perhaps best known for their elaborate trick shot videos on YouTube and other video platforms, have secured a nine-figure investment from Highmount Capital in a play to build out their business in new areas and to expand their core programming.
Terms of the deal were not disclosed, though a source pegged the value of the investment at greater than $100 million, a huge number for a brand originally built on YouTube.
“We’ve had a lot of dreams and big visions that we haven’t yet been able to tackle with the size team that we have, or the amount of capital that we’ve had so far, and so this was something that we’ve been looking into for the past year, and we were really excited when Highmount came along,...
- 4/9/2024
- by Alex Weprin
- The Hollywood Reporter - Movie News
Dude Perfect is the latest creator group to grab a stake in English soccer. The Texas-based collective known for improbable trick shorts and sports-themed comedy has become a minority owner of Premier League club Burnley F.C.
The partnership between Dude Perfect and Burnley began earlier this year, when the YouTube stars signed on as official shirt sponsors for Burnley’s junior and academy teams. As the Lancashire-based club prepared to open the 2023-24 Prem season against reigning league champions Manchester City, Dude Perfect donned claret-and-blue outfits and took their support to the next level. By investing in Burnley, they are following in the footsteps of former NFL star J.J. Watt, who also owns a minority stake in the club.
Burnley is returning to the Premier League this season after spending one year in the second-tier Championship. By teaming up with Dude Perfect, who reach nearly 60 million subscribers on their namesake YouTube channel,...
The partnership between Dude Perfect and Burnley began earlier this year, when the YouTube stars signed on as official shirt sponsors for Burnley’s junior and academy teams. As the Lancashire-based club prepared to open the 2023-24 Prem season against reigning league champions Manchester City, Dude Perfect donned claret-and-blue outfits and took their support to the next level. By investing in Burnley, they are following in the footsteps of former NFL star J.J. Watt, who also owns a minority stake in the club.
Burnley is returning to the Premier League this season after spending one year in the second-tier Championship. By teaming up with Dude Perfect, who reach nearly 60 million subscribers on their namesake YouTube channel,...
- 8/11/2023
- by Sam Gutelle
- Tubefilter.com
If you’re into trick shots, sports, and common stereotypes, an upcoming cruise may have everything you’re looking for. Dude Perfect, the Texas-based fivesome that has turned its brand of sports entertainment into one of the most-watched channels on YouTube, will host a three-day Caribbean adventure called Cruise Perfect.
The branded cruise is being launched in partnership with Sixthman, a live events company that produces “festivals on sand and at sea.” The Dude Perfect crew will set sail from Miami on January 20, 2023 aboard the Norwegian Pearl cruise ship. They’ll be joined by their fans, who will take in a weekend full of themed activities. There will be a Dude Perfect live show, a Q&a session, and plenty of photo opportunities. Travelers can also expect more typical cruise activities, such as a shore excursion to the Bahamian capital of Nassau.
Beyond the show, cruise attendees will have plenty...
The branded cruise is being launched in partnership with Sixthman, a live events company that produces “festivals on sand and at sea.” The Dude Perfect crew will set sail from Miami on January 20, 2023 aboard the Norwegian Pearl cruise ship. They’ll be joined by their fans, who will take in a weekend full of themed activities. There will be a Dude Perfect live show, a Q&a session, and plenty of photo opportunities. Travelers can also expect more typical cruise activities, such as a shore excursion to the Bahamian capital of Nassau.
Beyond the show, cruise attendees will have plenty...
- 9/9/2022
- by Sam Gutelle
- Tubefilter.com
YouTube Originals has unveiled the trailer for its new film about Dude Perfect -- a massively popular channel in which five friends orchestrate unfathomable sports trick shots.
Dude Perfect: Backstage Pass is a documentary that will chronicle the group -- comprising Tyler Toney, Cody Jones, Garrett Hilbert, and Coby and Cory Cotton -- as they pack into a bus and embark on their inaugural live tour. The film will also touch on the highs and lows of the group’s career, from their humble roots in Texas to the way that they “turned what could have been a one-and-done viral moment into sustained global stardom,” according to YouTube.
As with all YouTube Originals, the film will free to watch for all YouTube viewers. It premieres on May 11 on Dude Perfect's channel.
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Dude Perfect: Backstage Pass is a documentary that will chronicle the group -- comprising Tyler Toney, Cody Jones, Garrett Hilbert, and Coby and Cory Cotton -- as they pack into a bus and embark on their inaugural live tour. The film will also touch on the highs and lows of the group’s career, from their humble roots in Texas to the way that they “turned what could have been a one-and-done viral moment into sustained global stardom,” according to YouTube.
As with all YouTube Originals, the film will free to watch for all YouTube viewers. It premieres on May 11 on Dude Perfect's channel.
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- 4/14/2020
- by Geoff Weiss
- Tubefilter.com
Star YouTube trick shot group Dude Perfect is setting off on its first-ever live tour this summer.
In an announcement-laden video uploaded this week, Dude Perfect revealed that it will tour 20 cities, with each stop involving a 90-minute live trick shot show and a chance for fans to meet the dudes. Exactly where Dude Perfect will stop hasn’t yet been set in stone, and their announcement included an invitation for fans to let them know which cities they should visit by commenting on the video.
The group also didn’t mention when the tour would begin or when tickets would go on sale, but they did note that some of their YouTube followers will get early access to tickets -- which is where one of the video’s other announcements comes in. Dude Perfect is now offering paid Channel Memberships, where viewers can get extra content by paying $4.99 per month.
In an announcement-laden video uploaded this week, Dude Perfect revealed that it will tour 20 cities, with each stop involving a 90-minute live trick shot show and a chance for fans to meet the dudes. Exactly where Dude Perfect will stop hasn’t yet been set in stone, and their announcement included an invitation for fans to let them know which cities they should visit by commenting on the video.
The group also didn’t mention when the tour would begin or when tickets would go on sale, but they did note that some of their YouTube followers will get early access to tickets -- which is where one of the video’s other announcements comes in. Dude Perfect is now offering paid Channel Memberships, where viewers can get extra content by paying $4.99 per month.
- 1/22/2019
- by James Loke Hale
- Tubefilter.com
Ahead of the series premiere, Nickelodeon has ordered a 26-episode second season of Rise of the Teenage Mutant Ninja Turtles. The announcement was made as part of Viacom’s presentation today at TCA. The network also picked up a fifth season of Henry Danger, the No. 1 kids show on TV in the key demo; live action Knight Squad for a second season, along with Season 3 renewals of Hunter Street and The Dude Perfect Show.
The reimagined 2D-animated comedy Rise of the Teenage Mutant Ninja Turtles follows the band of brothers, Raph, Leo, Donnie and Mikey, as they discover new powers and encounter a mystical world they never knew existed beneath the streets of New York City. Season one will debut on Monday, Sept. 17, with the global rollout set to premiere this fall. Season two also will begin production this fall.
The series stars Omar Miller as Raph, a jagged-shelled snapping turtle; Ben Schwartz as Leo,...
The reimagined 2D-animated comedy Rise of the Teenage Mutant Ninja Turtles follows the band of brothers, Raph, Leo, Donnie and Mikey, as they discover new powers and encounter a mystical world they never knew existed beneath the streets of New York City. Season one will debut on Monday, Sept. 17, with the global rollout set to premiere this fall. Season two also will begin production this fall.
The series stars Omar Miller as Raph, a jagged-shelled snapping turtle; Ben Schwartz as Leo,...
- 7/27/2018
- by Denise Petski
- Deadline Film + TV
Sports-centric digital media network Whistle Sports has forged a new deal with one of its top creator partners -- Dude Perfect, a fleet of five best friends who have risen to renown on YouTube for their trick shot videos and other eye-popping feats.
A new multi-year pact, signed on Jan. 1, will expand Whistle’s partnership with Dude Perfect to encompass longer-form content ventures, and will also see the Dude Perfect crew -- which includes Coby and Cory Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney -- serving as brand ambassadors for Whistle. “It's also the bringing together of the Dude Perfect and Whistle Sports brands through Whistle Sports ‘presented by’ videos on the guys’ YouTube channel,” Whistle president Jeff Urban tells Tubefilter.
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A new multi-year pact, signed on Jan. 1, will expand Whistle’s partnership with Dude Perfect to encompass longer-form content ventures, and will also see the Dude Perfect crew -- which includes Coby and Cory Cotton, Garrett Hilbert, Cody Jones, and Tyler Toney -- serving as brand ambassadors for Whistle. “It's also the bringing together of the Dude Perfect and Whistle Sports brands through Whistle Sports ‘presented by’ videos on the guys’ YouTube channel,” Whistle president Jeff Urban tells Tubefilter.
Visit Tubefilter for more great stories.
- 2/21/2018
- by Geoff Weiss
- Tubefilter.com
The Dude Perfect Show is back!
The viral stars -- famous for their trick shots and action-packed challenges -- are ready for even more fun in season two of their Nickelodeon show, taking fans inside their epic, 25,000 square-foot extreme sports warehouse as they come up with their next online sensation.
Et’s exclusive season two sneak peek features a daring basketball challenge that requires a lot of trust: Garrett Hilbert is going for a half-court shot -- with Coby Cotton seated on the rim!
Pics: Demi Lovato, Chris Pratt and More Stars Get Slimed at 2017 Kids' Choice Awards
“I would love to see full, total commitment!” Tyler Toney calls out, as Coby nervously perches on the rim and their fellow Dudes, Cody Jones and Coby’s twin brother, Cory Cotton, watch from mid-court.
“Hey Gar, I trust you,” Coby assures, before Garrett attempts his shot.
Watch the video above to see how it goes!
Season two of...
The viral stars -- famous for their trick shots and action-packed challenges -- are ready for even more fun in season two of their Nickelodeon show, taking fans inside their epic, 25,000 square-foot extreme sports warehouse as they come up with their next online sensation.
Et’s exclusive season two sneak peek features a daring basketball challenge that requires a lot of trust: Garrett Hilbert is going for a half-court shot -- with Coby Cotton seated on the rim!
Pics: Demi Lovato, Chris Pratt and More Stars Get Slimed at 2017 Kids' Choice Awards
“I would love to see full, total commitment!” Tyler Toney calls out, as Coby nervously perches on the rim and their fellow Dudes, Cody Jones and Coby’s twin brother, Cory Cotton, watch from mid-court.
“Hey Gar, I trust you,” Coby assures, before Garrett attempts his shot.
Watch the video above to see how it goes!
Season two of...
- 7/19/2017
- Entertainment Tonight
The Dude Perfect Show is back in action on a different network. Recently, it was announced season two of the TV show will premiere on Nickelodeon in July.The reality show follows best friends Tyler Toney, Cody Jones, Garrett Hilbert, twins Coby and Cory Cotton, and their panda mascot Dude Perfect as they "take fans inside their 25,000 square-foot extreme-sports paradise as they dream up the next viral video." Season one of The Dude Perfect Show aired on Cmt.Read More…...
- 6/24/2017
- by TVSeriesFinale.com
- TVSeriesFinale.com
The Dude Perfect Show, a television series that debuted on Cmt last April featuring YouTube’s most popular sports entertainment collective, is officially coming back for a second season.
The series, which follows Dude Perfect members Tyler Toney, Cody Jones, Garrett Hilbert, and twins Coby and Cory Cotton in their daily lives as they dream up high-flying viral video ideas, has been picked up for 20 additional half-hour episodes at Cmt’s sibling network Nickelodeon. (Both are owned by Viacom). The Dude Perfect Show will also feature guest appearances from athletes and celebrities, and is set to premiere later this summer.
Visit Tubefilter for more great stories.
The series, which follows Dude Perfect members Tyler Toney, Cody Jones, Garrett Hilbert, and twins Coby and Cory Cotton in their daily lives as they dream up high-flying viral video ideas, has been picked up for 20 additional half-hour episodes at Cmt’s sibling network Nickelodeon. (Both are owned by Viacom). The Dude Perfect Show will also feature guest appearances from athletes and celebrities, and is set to premiere later this summer.
Visit Tubefilter for more great stories.
- 2/2/2017
- by Geoff Weiss
- Tubefilter.com
Nickelodeon has picked up comedy-sports series “The Dude Perfect Show” for a second season as the gang gears up for the network’s “Superstar Slime Showdown at Super Bowl,” TheWrap has exclusively learned. Five best friends, Tyler Toney, Cody Jones, Garrett Hilbert and twins Coby and Cory Cotton, and their panda mascot make up the Dude Perfect crew, who turned the No. 1 Sports Channel on YouTube into a show on Nickelodeon. Together, they have over 40 million fans and followers across social media platforms with over 2.5 billion online video views. Season two of “The Dude Perfect Show” will air on Nickelodeon during the Summer.
- 2/1/2017
- by Brian Flood
- The Wrap
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