The Kansas City Chiefs aren’t the only returnees to the Super Bowl.
Bradley Cooper and his mother, who last year raised eyebrows with a no-frills commercial for T-Mobile, are making a new play. In their 2024 effort, the actor and his mother are among a bevy of famous faces auditioning for “magenta status,” a membership perks-and-discounts plan. Laura Dern, Gabriel Macht, Common, Patrick J. Adams and Jennifer Hudson are among those trying to win the rewards.
Participants in the commercial were “thinking about all that every actor has ever gone through auditioning,” says Dern, via emailed comments and “just enjoyed making each other laugh.” The concept, she adds, was devised by “my dear buddies Bradley and Gloria Cooper and our mutual friend Brian Klugman” an executive at Panay Films, which worked on the campaign. The idea ” made us all laugh and it was a delight to dream up something fun...
Bradley Cooper and his mother, who last year raised eyebrows with a no-frills commercial for T-Mobile, are making a new play. In their 2024 effort, the actor and his mother are among a bevy of famous faces auditioning for “magenta status,” a membership perks-and-discounts plan. Laura Dern, Gabriel Macht, Common, Patrick J. Adams and Jennifer Hudson are among those trying to win the rewards.
Participants in the commercial were “thinking about all that every actor has ever gone through auditioning,” says Dern, via emailed comments and “just enjoyed making each other laugh.” The concept, she adds, was devised by “my dear buddies Bradley and Gloria Cooper and our mutual friend Brian Klugman” an executive at Panay Films, which worked on the campaign. The idea ” made us all laugh and it was a delight to dream up something fun...
- 2/9/2024
- by Brian Steinberg
- Variety Film + TV
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