Disney Plus launched in November 2019, at a time when coronavirus wasn’t on the World Health Organization’s radar yet and quarantine lockdowns seemed a thing of dystopian films. Soon, the streamer had to amass subscribers, maintain audience engagement and shift movie debuts, all while keeping the budding platform afloat.
Against all odds, Disney Plus has racked up more than 100 million subscribers and has become a bonafide hit among kids and adults.
“Our marketing campaigns have contributed to the platform’s success 100%,” said Joe Earley, executive VP of content curation and marketing at Disney Plus. “There is no denying the power of these brands.”
But it doesn’t just take a well-known brand to be successful in Hollywood — especially during Covid-19. Earley and Asad Ayaz, president of marketing at The Walt Disney Studios, spoke on Thursday at Variety’s Entertainment Marketing Summit presented by Deloitte about the trends that sprouted...
Against all odds, Disney Plus has racked up more than 100 million subscribers and has become a bonafide hit among kids and adults.
“Our marketing campaigns have contributed to the platform’s success 100%,” said Joe Earley, executive VP of content curation and marketing at Disney Plus. “There is no denying the power of these brands.”
But it doesn’t just take a well-known brand to be successful in Hollywood — especially during Covid-19. Earley and Asad Ayaz, president of marketing at The Walt Disney Studios, spoke on Thursday at Variety’s Entertainment Marketing Summit presented by Deloitte about the trends that sprouted...
- 4/23/2021
- by Mónica Marie Zorrilla
- Variety Film + TV
Fox is taking another pass at a series inspired by the life of famed choreographer and creative director Laurieann Gibson.
The one-hour series, previously entitled “8 Count,” will now be called “Move.” Silvio Horta has come onboard as a writer and executive producer. It is described as a music-fueled dramedy that follows an accomplished choreographer who, in order to redeem her damaged reputation in the cutthroat music/dance world, sets her sights on creating a flawless tour for a diva pop singer. To get the coveted gig, though, she’ll have to fend off competition from her arch rival, who happens to be her former assistant. At the same time, she must act as mother hen to her talented, but often difficult, team of dancers who depend on her.
Fox has given the project a script commitment with a penalty attached. The Jackal Group’s Gail Berman and Joe Earley will...
The one-hour series, previously entitled “8 Count,” will now be called “Move.” Silvio Horta has come onboard as a writer and executive producer. It is described as a music-fueled dramedy that follows an accomplished choreographer who, in order to redeem her damaged reputation in the cutthroat music/dance world, sets her sights on creating a flawless tour for a diva pop singer. To get the coveted gig, though, she’ll have to fend off competition from her arch rival, who happens to be her former assistant. At the same time, she must act as mother hen to her talented, but often difficult, team of dancers who depend on her.
Fox has given the project a script commitment with a penalty attached. The Jackal Group’s Gail Berman and Joe Earley will...
- 10/16/2018
- by Joe Otterson
- Variety Film + TV
Fox has given a script commitment plus penalty to Move, a one-hour dance drama from Ugly Betty creator Silvio Horta, Mary J. Blige and Gail Berman’s The Jackal Group.
Written by Horta, Move is inspired by the life of famed choreographer and creative director Laurieann Gibson. Move is a music-fueled dramedy that follows an accomplished choreographer who, in order to redeem her damaged reputation in the cutthroat music/dance world, sets her sights on creating a flawless tour for a diva pop singer. To get the coveted gig, though, she’ll have to fend off competition from her arch rival…who happens to be her former assistant. At the same time, she must act as mother hen to her talented, but often difficult, team of dancers who depend on her.
Horta executive produces with Blige, Gibson, and Jackal Group’s Berman and Joe Earley. The Jackal Group is producing.
Written by Horta, Move is inspired by the life of famed choreographer and creative director Laurieann Gibson. Move is a music-fueled dramedy that follows an accomplished choreographer who, in order to redeem her damaged reputation in the cutthroat music/dance world, sets her sights on creating a flawless tour for a diva pop singer. To get the coveted gig, though, she’ll have to fend off competition from her arch rival…who happens to be her former assistant. At the same time, she must act as mother hen to her talented, but often difficult, team of dancers who depend on her.
Horta executive produces with Blige, Gibson, and Jackal Group’s Berman and Joe Earley. The Jackal Group is producing.
- 10/16/2018
- by Denise Petski
- Deadline Film + TV
Mary J. Blige and “Ugly Betty” co-creator Silvio Horta are bringing the story of dancing queen Laurieann Gibson to the small screen — or at least a story inspired by her life.
Fox has given a script plus penalty commitment to “Move,” a one-hour dramedy about an accomplished choreographer, not unlike Gibson.
Here’s the project’s official logline: Inspired by the life of famed choreographer and creative director Laurieann Gibson, “Move” is a music-fueled dramedy that follows an accomplished choreographer who, in order to redeem her damaged reputation in the cutthroat music/dance world, sets her sights on creating a flawless tour for a diva pop singer. To get the coveted gig, though, she’ll have to fend off competition from her arch rival…who happens to be her former assistant. At the same time, she must act as mother hen to her talented, but often difficult, team of dancers who depend on her.
Fox has given a script plus penalty commitment to “Move,” a one-hour dramedy about an accomplished choreographer, not unlike Gibson.
Here’s the project’s official logline: Inspired by the life of famed choreographer and creative director Laurieann Gibson, “Move” is a music-fueled dramedy that follows an accomplished choreographer who, in order to redeem her damaged reputation in the cutthroat music/dance world, sets her sights on creating a flawless tour for a diva pop singer. To get the coveted gig, though, she’ll have to fend off competition from her arch rival…who happens to be her former assistant. At the same time, she must act as mother hen to her talented, but often difficult, team of dancers who depend on her.
- 10/16/2018
- by Jennifer Maas
- The Wrap
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