As omicron begins to fade, and Americans shake off the coronavirus winter blues, advertisers are returning to the Super Bowl with big, bold campaigns. This year’s soundtrack veers from 2021’s tonal themes — muted, soulful or comforting — offering uplifting, and even humorous, usages.
For this weekend’s Super Bowl Lvi, some advertisers chose iconic songs for their instant recognition factor, or for their irony, or because the tune aligned well with the products they’re selling. But most music publishers agree that this year marked a return to normal in the space, with more upbeat songs requested by brands as the nation seeks to turn the page on a waning pandemic.
“Brands are back spending on music to enhance their commercials and pricing was very healthy this year — up from prior years,” says Brian Monaco, president and global chief marketing officer at Sony Music Publishing. “The majority of our licenses [this year] were for catalog,...
For this weekend’s Super Bowl Lvi, some advertisers chose iconic songs for their instant recognition factor, or for their irony, or because the tune aligned well with the products they’re selling. But most music publishers agree that this year marked a return to normal in the space, with more upbeat songs requested by brands as the nation seeks to turn the page on a waning pandemic.
“Brands are back spending on music to enhance their commercials and pricing was very healthy this year — up from prior years,” says Brian Monaco, president and global chief marketing officer at Sony Music Publishing. “The majority of our licenses [this year] were for catalog,...
- 2/11/2022
- by Charlie Amter
- Variety Film + TV
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