We all may be able to sing along with "Plop, plop, fizz, fizz..'' and "If I had an Oscar Mayer weiner ...," but as last Wednesday's episode of Fox's "Glee" demonstrated, you don't need an original jingle to use music in a TV ad -- an existing song will do just fine.
In "Mattress," the exuberant cast performed a choreographed group cover version of Van Halen's "Jump" for a local TV spot. But when ad agencies look to use familiar music, they often go with the original artist.
Car companies often go with rock and roll to appeal to the male audience, such as Jaguar making use of Sting's "Desert Rose," Cadillac trying to revamp its image with Led Zeppelin's "Rock and Roll," and Dodge pushing trucks with help from Aerosmith's "Just Push Play."
Hip-hop is in there, too, as with this hamster-iffic commercial for Kia's Soul...
In "Mattress," the exuberant cast performed a choreographed group cover version of Van Halen's "Jump" for a local TV spot. But when ad agencies look to use familiar music, they often go with the original artist.
Car companies often go with rock and roll to appeal to the male audience, such as Jaguar making use of Sting's "Desert Rose," Cadillac trying to revamp its image with Led Zeppelin's "Rock and Roll," and Dodge pushing trucks with help from Aerosmith's "Just Push Play."
Hip-hop is in there, too, as with this hamster-iffic commercial for Kia's Soul...
- 12/8/2009
- by editorial@zap2it.com
- Zap2It - From Inside the Box
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