Marketing communications and entertainment firm Kovert Creative has added Rosy Baker to their talent team.
Baker recently spent six years at PR firm Relevant working with several multi-hyphenate stars.
At Kovert, she will work out of the Los Angeles office and focus on adding to the agency’s talent client roster, which includes Jimmy Kimmel, Jack Black, Wanda Sykes, Amy Poehler, Colin Farrell, John Mulaney, Will Arnett, Dave Bautista, Tracy Morgan, MrBeast, Nathan Fielder, Sam Richardson, Dave Burd, Nicole Byer, Awkwafina and many more.
Baker started her career over ten years ago in the publicity & awards department of FX Networks, working on hit series including American Horror Story, Sons of Anarchy, and The Americans.
She segued in 2021 to tech startup Clubhouse and later was at the prominent brand marketing firm, The A-List, before following her passion back to entertainment.
Said co-ceo Lewis Kay, “I have known Rosy for over ten years,...
Baker recently spent six years at PR firm Relevant working with several multi-hyphenate stars.
At Kovert, she will work out of the Los Angeles office and focus on adding to the agency’s talent client roster, which includes Jimmy Kimmel, Jack Black, Wanda Sykes, Amy Poehler, Colin Farrell, John Mulaney, Will Arnett, Dave Bautista, Tracy Morgan, MrBeast, Nathan Fielder, Sam Richardson, Dave Burd, Nicole Byer, Awkwafina and many more.
Baker started her career over ten years ago in the publicity & awards department of FX Networks, working on hit series including American Horror Story, Sons of Anarchy, and The Americans.
She segued in 2021 to tech startup Clubhouse and later was at the prominent brand marketing firm, The A-List, before following her passion back to entertainment.
Said co-ceo Lewis Kay, “I have known Rosy for over ten years,...
- 1/3/2024
- by Anthony D'Alessandro
- Deadline Film + TV
Kovert Creative has hired Stephanie Alperin, who most recently a communications manager at Peacock. In her new role she will help lead the marketing, communications and entertainment agency’s programming clients, including Jimmy Kimmel Live! and Bill Simmons’ The Ringer Network.
At Peacock, Alperin led campaigns including for the late-night series The Amber Ruffin Show, Girls5eva, Kevin Hart’s talk show Hart to Heart and Olympic Highlights with Kevin Hart and Snoop Dogg among others. Most recently, she worked on the Paris Hilton docuseries Paris in Love.
Alperin started in the NBC page program before working on NBC Entertainment shows including The Voice, Brooklyn Nine-Nine and America’s Got Talent: The Champions.
“Not only is Stephanie smart, strategic and well-connected, but she is also universally respected by her peers and colleagues,” Kovert co-ceo Lewis Kay said. “She is a great addition to our team.”
Kovert reps talent including Amy Poehler,...
At Peacock, Alperin led campaigns including for the late-night series The Amber Ruffin Show, Girls5eva, Kevin Hart’s talk show Hart to Heart and Olympic Highlights with Kevin Hart and Snoop Dogg among others. Most recently, she worked on the Paris Hilton docuseries Paris in Love.
Alperin started in the NBC page program before working on NBC Entertainment shows including The Voice, Brooklyn Nine-Nine and America’s Got Talent: The Champions.
“Not only is Stephanie smart, strategic and well-connected, but she is also universally respected by her peers and colleagues,” Kovert co-ceo Lewis Kay said. “She is a great addition to our team.”
Kovert reps talent including Amy Poehler,...
- 1/26/2022
- by Patrick Hipes
- Deadline Film + TV
PR veteran Alyssa Schimel has been tapped to help run PR and marketing efforts for Shondaland, Shonda Rhimes’ Netflix-based production operation.
Separately, Marco Esquivel has been upped to vice president of creative content.
Schimel will serve as vice president of communications and marketing for the company. She’ll steer marketing strategies for all content produced by Shondaland, including ABC’s “Grey’s Anatomy” and “Station 19,” as well as the growing roster of Netflix series including the upcoming Season 2 of “Bridgerton” and the anticipated limited series “Inventing Anna” in February. She will also work on consumer products, merchandise and live event activities at Shondaland.
“Alyssa brings with her years of experience working with television, audio and digital content clients and I couldn’t be more excited for her to join the team as Shondaland,” said Chris Diiorio, Shondaland’s chief strategy and business development officer.
Schimel spent the past five...
Separately, Marco Esquivel has been upped to vice president of creative content.
Schimel will serve as vice president of communications and marketing for the company. She’ll steer marketing strategies for all content produced by Shondaland, including ABC’s “Grey’s Anatomy” and “Station 19,” as well as the growing roster of Netflix series including the upcoming Season 2 of “Bridgerton” and the anticipated limited series “Inventing Anna” in February. She will also work on consumer products, merchandise and live event activities at Shondaland.
“Alyssa brings with her years of experience working with television, audio and digital content clients and I couldn’t be more excited for her to join the team as Shondaland,” said Chris Diiorio, Shondaland’s chief strategy and business development officer.
Schimel spent the past five...
- 11/8/2021
- by William Earl
- Variety Film + TV
Emily Vespa, who worked at entertainment public relations firms including Pmk*Bnc before taking a pause to focus on her family life, is joining the talent department at Kovert Creative. Formerly Emily Yomtobian, she reunites with Kovert CEO Lewis Kay from their Pmk days.
In her new role, Vespa will focus on personal talent representation, Kovert said Tuesday. Previously, she had repped the likes of Shay Mitchell, Ginnifer Goodwin and Cat Deeley, and was on the PR teams for Jessica Alba, Kate Hudson and Eva Mendes among others. She also previously worked for Pmk/Hbh and started her career at Patricola-Lust PR.
“We’re thrilled to have Emily join our growing team. We know and respect the work she’s done throughout her career, and we are eager to welcome her back to work full-time,” Kay said.
Said Vespa: “I’m so excited to be returning to the ever-evolving entertainment landscape.
In her new role, Vespa will focus on personal talent representation, Kovert said Tuesday. Previously, she had repped the likes of Shay Mitchell, Ginnifer Goodwin and Cat Deeley, and was on the PR teams for Jessica Alba, Kate Hudson and Eva Mendes among others. She also previously worked for Pmk/Hbh and started her career at Patricola-Lust PR.
“We’re thrilled to have Emily join our growing team. We know and respect the work she’s done throughout her career, and we are eager to welcome her back to work full-time,” Kay said.
Said Vespa: “I’m so excited to be returning to the ever-evolving entertainment landscape.
- 4/27/2021
- by Patrick Hipes
- Deadline Film + TV
Emily Vespa is joining Kovert Creative as the latest hire in the firm’s talent department.
The hiring brings Vespa — previously known by maiden name Emily Yomtobian — back into the industry full-time after taking a breather to focus on family after marrying celebrity photographer Jeff Vespa. She will focus on personal talent representation at Kovert, where she’s reunited with CEO Lewis Kay with whom she worked at Pmk*Bnc. Her resume also includes stints at Pmk/Hbh and Patricola-Lust PR.
Vespa previously represented Shay Mitchell, Ginnifer Goodwin and Cat Deeley, among others, and was part of the client teams ...
The hiring brings Vespa — previously known by maiden name Emily Yomtobian — back into the industry full-time after taking a breather to focus on family after marrying celebrity photographer Jeff Vespa. She will focus on personal talent representation at Kovert, where she’s reunited with CEO Lewis Kay with whom she worked at Pmk*Bnc. Her resume also includes stints at Pmk/Hbh and Patricola-Lust PR.
Vespa previously represented Shay Mitchell, Ginnifer Goodwin and Cat Deeley, among others, and was part of the client teams ...
- 4/27/2021
- The Hollywood Reporter - Film + TV
Emily Vespa is joining Kovert Creative as the latest hire in the firm’s talent department.
The hiring brings Vespa — previously known by maiden name Emily Yomtobian — back into the industry full-time after taking a breather to focus on family after marrying celebrity photographer Jeff Vespa. She will focus on personal talent representation at Kovert, where she’s reunited with CEO Lewis Kay with whom she worked at Pmk*Bnc. Her resume also includes stints at Pmk/Hbh and Patricola-Lust PR.
Vespa previously represented Shay Mitchell, Ginnifer Goodwin and Cat Deeley, among others, and was part of the client teams ...
The hiring brings Vespa — previously known by maiden name Emily Yomtobian — back into the industry full-time after taking a breather to focus on family after marrying celebrity photographer Jeff Vespa. She will focus on personal talent representation at Kovert, where she’s reunited with CEO Lewis Kay with whom she worked at Pmk*Bnc. Her resume also includes stints at Pmk/Hbh and Patricola-Lust PR.
Vespa previously represented Shay Mitchell, Ginnifer Goodwin and Cat Deeley, among others, and was part of the client teams ...
- 4/27/2021
- The Hollywood Reporter - Movie News
Adam Sandler paid tribute to his former “SNL” castmate and friend Chris Farley Saturday, performing a song he wrote about the late comedian.
“He was a one man party/You know who I’m talking about, I’m talking about my friend Chris Farley,” the song, which Sandler originally performed on his Netflix special “100% Fresh,” began. Photos of Farley and clips of the pair performing on “SNL” appeared on a screen behind Sandler as he played.
The song described some of Farley’s most-loved characters and sketches, including Matt Foley, Cindy Crawford, and Todd O’Connor. It also touched on Farley’s alcohol and drug use, including lyrics like: “We’d tell him, ‘Son, you’ll end up like Belushi and Candy/He said, ‘Those guys are my heroes, that’s all fine and dandy.’ I ain’t makin’ that stuff up, that’s the truth about my boy Chris Farley.
“He was a one man party/You know who I’m talking about, I’m talking about my friend Chris Farley,” the song, which Sandler originally performed on his Netflix special “100% Fresh,” began. Photos of Farley and clips of the pair performing on “SNL” appeared on a screen behind Sandler as he played.
The song described some of Farley’s most-loved characters and sketches, including Matt Foley, Cindy Crawford, and Todd O’Connor. It also touched on Farley’s alcohol and drug use, including lyrics like: “We’d tell him, ‘Son, you’ll end up like Belushi and Candy/He said, ‘Those guys are my heroes, that’s all fine and dandy.’ I ain’t makin’ that stuff up, that’s the truth about my boy Chris Farley.
- 5/5/2019
- by Erin Nyren
- Variety Film + TV
Danica Smith is joining Kovert Creative, the creative marketing and communications agency led by Joe Assad and Lewis Kay.
Smith joins the agency after 14 years at Pmk*Bnc/Pmk-Hbh. She will be based in the Santa Monica office.
“Not only is Danica an exceptional personal representative, she is also one of the most respected and well-liked people in our industry,” said Kay. “We couldn’t be more excited to have her join our team.”
Smith’s client roster includes Colin Farrell, Zach Braff, Wanda Sykes, Dave Bautista, Ruby Rose, Ben Feldman, Kim Cattrall, Mike Epps, and Cat Deeley among others, all of whom will move over to Kovert with her.
Smith joins the agency after 14 years at Pmk*Bnc/Pmk-Hbh. She will be based in the Santa Monica office.
“Not only is Danica an exceptional personal representative, she is also one of the most respected and well-liked people in our industry,” said Kay. “We couldn’t be more excited to have her join our team.”
Smith’s client roster includes Colin Farrell, Zach Braff, Wanda Sykes, Dave Bautista, Ruby Rose, Ben Feldman, Kim Cattrall, Mike Epps, and Cat Deeley among others, all of whom will move over to Kovert with her.
- 9/25/2018
- by Joe Otterson
- Variety Film + TV
Danica Smith is exiting Pmk*Bnc after 14 years and joining Kovert Creative, the marketing and communications agency led by Joe Assad and Lewis Kay.
Smith, the veteran publicist was most recently Svp at Pmk, has built a client roster that includes Colin Farrell, Zach Braff, Wanda Sykes, Dave Bautista, Ruby Rose, Michael Pena, Ben Feldman, Kim Cattrall, Mike Epps and Cat Deeley among others. All are moving over to join Smith, who will be based in Kovert’s Santa Monica office.
“Not only is Danica an exceptional personal representative, she is also one of the most respected and well-liked people in our industry,” Kay said. “We couldn’t be more excited to have her join our team.
Kovert Creative melds brands and talent via digital services, personal representation, brand marketing and communications. Its client list includes Cadillac, Twitter, Tiffany Haddish, Awkwafina, Amy Poehler, Jimmy Kimmel, Sarah Silverman, John Mulaney, Jack Black and Bill Simmons.
Smith, the veteran publicist was most recently Svp at Pmk, has built a client roster that includes Colin Farrell, Zach Braff, Wanda Sykes, Dave Bautista, Ruby Rose, Michael Pena, Ben Feldman, Kim Cattrall, Mike Epps and Cat Deeley among others. All are moving over to join Smith, who will be based in Kovert’s Santa Monica office.
“Not only is Danica an exceptional personal representative, she is also one of the most respected and well-liked people in our industry,” Kay said. “We couldn’t be more excited to have her join our team.
Kovert Creative melds brands and talent via digital services, personal representation, brand marketing and communications. Its client list includes Cadillac, Twitter, Tiffany Haddish, Awkwafina, Amy Poehler, Jimmy Kimmel, Sarah Silverman, John Mulaney, Jack Black and Bill Simmons.
- 9/25/2018
- by Patrick Hipes
- Deadline Film + TV
Kovert Creative, the bicoastal entertainment and marketing agency run by Joseph Assad and Lewis Kay, has hired David Hail and Amanda Dykema as it expands its reach in film and television as well as personal branding.
Hail will bring up the film and television side, and will work on the launch of Steve Harvey’s new daytime talk show, Steve.
Hail is joining after a 10-year stint at DreamWorks Animation where he worked on awards and publicity campaigns for the Kung Fu Panda and How to Train Your Dragon series as well as the recent hit Boss Baby.
Hail will be counted on...
Hail will bring up the film and television side, and will work on the launch of Steve Harvey’s new daytime talk show, Steve.
Hail is joining after a 10-year stint at DreamWorks Animation where he worked on awards and publicity campaigns for the Kung Fu Panda and How to Train Your Dragon series as well as the recent hit Boss Baby.
Hail will be counted on...
- 7/11/2017
- by Borys Kit
- The Hollywood Reporter - Movie News
Sarah Silverman doesn’t know what to get her dad for Father’s Day.
“Father’s Day is right around the corner and once again I’m stumped,” Silverman says in a new Howler Media promo. “You know, he’s impossible to buy for. I’m out of ideas.”
But that’s when things get weird — in a good way.
Silverman is then joined by Will Arnett, Jack Black, Paul Downs, Adam Pally, Jimmy Kimmel Live!‘s Guillermo and American soccer legends Alexi Lalas and Jermaine Jones in the “ad,” which is a nostalgic parody of Sports Illustrated‘s wildly...
“Father’s Day is right around the corner and once again I’m stumped,” Silverman says in a new Howler Media promo. “You know, he’s impossible to buy for. I’m out of ideas.”
But that’s when things get weird — in a good way.
Silverman is then joined by Will Arnett, Jack Black, Paul Downs, Adam Pally, Jimmy Kimmel Live!‘s Guillermo and American soccer legends Alexi Lalas and Jermaine Jones in the “ad,” which is a nostalgic parody of Sports Illustrated‘s wildly...
- 6/13/2017
- by Patrick Gomez
- PEOPLE.com
Who got signed, promoted, hired or fired? The Hollywood Reporter’s Rep Sheet rounds up the week in representation news. To submit announcements for consideration, contact rebecca.sun@thr.com.
No secrets here
Kovert Creative, the publicity firm launched by Pmk*Bnc veterans Lewis Kay and Joseph Assad last year, has signed:
· Marlon Wayans, who returns to network television as executive producer and star of upcoming NBC sitcom Marlon, which premieres Aug. 16. Wayans also will star in the Netflix comedy feature Naked, opposite Regina Hall.
· Tiffany Haddish, who played tough gang member Hi-c in Keegan-Michael Key's and Jordan Peele’s...
No secrets here
Kovert Creative, the publicity firm launched by Pmk*Bnc veterans Lewis Kay and Joseph Assad last year, has signed:
· Marlon Wayans, who returns to network television as executive producer and star of upcoming NBC sitcom Marlon, which premieres Aug. 16. Wayans also will star in the Netflix comedy feature Naked, opposite Regina Hall.
· Tiffany Haddish, who played tough gang member Hi-c in Keegan-Michael Key's and Jordan Peele’s...
- 5/1/2017
- by Rebecca Sun
- The Hollywood Reporter - Movie News
Toronto -- “Deal or No Deal” host Howie Mandel was rushed to a Toronto hospital Monday night with an apparent irregular heat beat, and is expected to released Tuesday.
"He did not have a heart attack,” Mandel spokesman Lewis Kay said in an email statement.
Toronto-born Mandel, 53, is expected to be back at work Tuesday shooting an episode of “Howie Do It,” a hidden camera prank show that debuted on NBC last Friday night.
Toronto police said paramedics rushed to the downtown Sheraton Center Hotel on Monday night to respond to Mandel, who remained conscious and talking as he was transported to St. Michaels Hospital.
The made-in-Canada “Howie Do It” series is a co-venture between NBC and Global Television.
"He did not have a heart attack,” Mandel spokesman Lewis Kay said in an email statement.
Toronto-born Mandel, 53, is expected to be back at work Tuesday shooting an episode of “Howie Do It,” a hidden camera prank show that debuted on NBC last Friday night.
Toronto police said paramedics rushed to the downtown Sheraton Center Hotel on Monday night to respond to Mandel, who remained conscious and talking as he was transported to St. Michaels Hospital.
The made-in-Canada “Howie Do It” series is a co-venture between NBC and Global Television.
- 1/13/2009
- by By Etan Vlessing
- The Hollywood Reporter - Movie News
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