Photograph by Mike Piscitelli
Alex Bogusky, the Elvis of advertising, has left the business. Is this a New Age midlife crisis or his greatest rebranding campaign?
"The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be." -- William Feather
Alex Bogusky, advertising Dadaist, postmodern media manipulator, pop-culture Houdini, daddy of 21st-century advertising, and now a seeker of meaning on the dirt path of life, invites me and his monk into the FearLess Cottage. Inside the quaint cherry-brick-and-wood house, so placidly typical of Bogusky's adopted hometown of Boulder, Colorado, are the props of an adman attempting rehab. There are the wrinkled tubes of acrylic paint lying like fallen soldiers next to a canvas and easel, an acoustic guitar alongside a cowhide chair, and a wood-framed mirror from Bogusky's former Crispin Porter + Bogusky client Russ Klein,...
Alex Bogusky, the Elvis of advertising, has left the business. Is this a New Age midlife crisis or his greatest rebranding campaign?
"The philosophy behind much advertising is based on the old observation that every man is really two men -- the man he is and the man he wants to be." -- William Feather
Alex Bogusky, advertising Dadaist, postmodern media manipulator, pop-culture Houdini, daddy of 21st-century advertising, and now a seeker of meaning on the dirt path of life, invites me and his monk into the FearLess Cottage. Inside the quaint cherry-brick-and-wood house, so placidly typical of Bogusky's adopted hometown of Boulder, Colorado, are the props of an adman attempting rehab. There are the wrinkled tubes of acrylic paint lying like fallen soldiers next to a canvas and easel, an acoustic guitar alongside a cowhide chair, and a wood-framed mirror from Bogusky's former Crispin Porter + Bogusky client Russ Klein,...
- 8/9/2010
- by Danielle Sacks
- Fast Company
Michael Bay Directs Burger King Transformers Commercials - Plus a Transforming/Combining Burger Wtf?
Burger King Corp. Beams up Movie Tie-Ins with Paramount Pictures Brand and Studio Entertainment Partnership Drives New Creative around Trifecta of Summer Blockbusters:Star Trek, Transformers: Revenge of the Fallen and G.I. Joe: The Rise of Cobra.
{sidebar id=1}Burger King Corp. announced today an unprecedented partnership with Paramount Pictures, jam-packed with original entertainment and activation spanning the summer movie season. Beginning today with Star Trek (release May 8) and continuing with Transformers: Revenge of the Fallen (June 24) and G.I. Joe: The Rise of Cobra (Aug. 7), this partnership marks an evolution of an ongoing alliance between Burger King Corp. and Paramount Pictures that takes movie marketing to new levels.
"We consistently strive to push the boundaries of our movie marketing, taking our activation beyond mere sponsorship," said Russ Klein, president, global marketing, strategy and innovation, Burger King Corp. "We see ourselves as a brand that likes to experiment in creating pop culture.
{sidebar id=1}Burger King Corp. announced today an unprecedented partnership with Paramount Pictures, jam-packed with original entertainment and activation spanning the summer movie season. Beginning today with Star Trek (release May 8) and continuing with Transformers: Revenge of the Fallen (June 24) and G.I. Joe: The Rise of Cobra (Aug. 7), this partnership marks an evolution of an ongoing alliance between Burger King Corp. and Paramount Pictures that takes movie marketing to new levels.
"We consistently strive to push the boundaries of our movie marketing, taking our activation beyond mere sponsorship," said Russ Klein, president, global marketing, strategy and innovation, Burger King Corp. "We see ourselves as a brand that likes to experiment in creating pop culture.
- 5/4/2009
- by IESB Staff <alyson@iesb.net>
- IESB.net
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.