With a personality every bit as sweet as a serving of pomegranate frozen yogurt topped with Fruity Pebbles, Pinkberry creative director Yolanda Santosa charmed the audience at the Y Conference with her secret recipe to branding the great small business phenomenon of our time.
Santosa wasn't always the Queen of FroYo. She worked for years in motion graphics at Yu+Co, on a team that designed the opening titles for Desperate Housewives and Ugly Betty. But Santosa (who everyone just calls "Yo") was also "obsessed" with branding, namely Apple. When she found out she had the same birthday as Steve Jobs, that got her thinking she might have a higher calling.
One day she walked by a tiny West Hollywood yogurt shop. She was so entranced by the experience (and she loved the puckery sourness that's signature of Pinkberry yogurt) that she took a week off her motion graphics job...
Santosa wasn't always the Queen of FroYo. She worked for years in motion graphics at Yu+Co, on a team that designed the opening titles for Desperate Housewives and Ugly Betty. But Santosa (who everyone just calls "Yo") was also "obsessed" with branding, namely Apple. When she found out she had the same birthday as Steve Jobs, that got her thinking she might have a higher calling.
One day she walked by a tiny West Hollywood yogurt shop. She was so entranced by the experience (and she loved the puckery sourness that's signature of Pinkberry yogurt) that she took a week off her motion graphics job...
- 3/30/2009
- by Alissa Walker
- Fast Company
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