The latest addition to a long line of new media forays backed by major media compaines is Fox Television Studio's 15 Gigs, which recently sponsored a coveted prize at the New York Television Festival. While covering the festival, I had a chance to sit down and chat with two of 15 Gigs' executives, Ilsa Berg, Director of Programming and Rachel Webber, Director of Digital Strategy and Development. We wanted to know what exactly they are planning to succeed in a space still looking for its go-to model. Portfolio Approach Fox Television Studios, Fox's cable production arm, best known for edgy shows like The Shield and Burn Notice, is taking a different approach to creating a new media branch with 15 Gigs. "[We're] not in the business of creating a destination site" proclaimed Webber, such as Sony's Crackle, perhaps to avoid competing with parent-backed Hulu. Also, they are not strictly sticking to branded entertainment like NBC's Digital Studio.
- 10/7/2009
- by Adam Wright
- Tubefilter.com
Fox TV Studios has promoted two executives in its programming division, responsible for cable hits "Burn Notice" and "Saving Grace."
Matt Loze has been upped to senior vp, and Gabriel Marano has been promoted to vp under exec vp David Madden.
Additionally, Ilsa Berg has joined FtvS as director programming with a focus on digital content.
Loze has been overseeing "Notice" since the pilot, developed USA Network's upcoming pilot "White Collar" and has shepherded drama series "Mental," now shooting in Bogota, Colombia.
Marano originally developed "Notice" with Madden and also has spearheaded FtvS' digital slate, which includes more than a dozen projects. Berg, who comes from Sony Pictures TV International Distribution's mobile team, will help Marano expand the studio's digital foothold.
Matt Loze has been upped to senior vp, and Gabriel Marano has been promoted to vp under exec vp David Madden.
Additionally, Ilsa Berg has joined FtvS as director programming with a focus on digital content.
Loze has been overseeing "Notice" since the pilot, developed USA Network's upcoming pilot "White Collar" and has shepherded drama series "Mental," now shooting in Bogota, Colombia.
Marano originally developed "Notice" with Madden and also has spearheaded FtvS' digital slate, which includes more than a dozen projects. Berg, who comes from Sony Pictures TV International Distribution's mobile team, will help Marano expand the studio's digital foothold.
- 9/29/2008
- by By Nellie Andreeva
- The Hollywood Reporter - Movie News
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